{"id":3330,"date":"2023-06-20T09:00:00","date_gmt":"2023-06-20T09:00:00","guid":{"rendered":"https:\/\/virtualminds.com\/?p=3330"},"modified":"2024-10-01T11:11:00","modified_gmt":"2024-10-01T09:11:00","slug":"tv-kampagnen-interact-2023","status":"publish","type":"post","link":"https:\/\/virtualminds.com\/de\/tv-kampagnen-interact-2023\/","title":{"rendered":"Warum sich lineare TV-Kampagnen ver\u00e4ndern m\u00fcssen \u2013 Das war unsere Keynote auf der Interact 2023"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3330\" class=\"elementor elementor-3330\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37954499 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37954499\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b16c18b\" data-id=\"2b16c18b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19d3bcb4 elementor-widget elementor-widget-text-editor\" data-id=\"19d3bcb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p>Am 23. und 24. Mai fand unter dem zentralen Motto \u201eInnovation, Sustainability &amp; Growth\u201c die Interact 2023 in Madrid statt, auf der wir uns nicht nur durch Diskussionen und Gespr\u00e4che, sondern auch durch zahlreiche Vortr\u00e4ge zu aktuellen und kommenden Themen der digitalen Werbewelt inspirieren lassen konnten.<\/p>\n<p>Neben anderen Fachleuten der Branche stand auch unser CTO Tom Peruzzi am ersten Konferenztag auf der B\u00fchne und stellte im Rahmen seiner Keynote \u201eRevolutionising TV Advertising: Unlocking Efficiency and Agility for the Digital Age\u201c diverse Mittel und Wege vor, TV-Werbung effizienter zu gestalten.<\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2bf37d elementor-widget elementor-widget-gallery\" data-id=\"f2bf37d\" data-element_type=\"widget\" data-e-type=\"widget\" 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class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/virtualminds.com\/wp-content\/uploads\/2023\/09\/Tom_Peruzzi_Interact_2023_1.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"f2bf37d\" data-elementor-lightbox-title=\"Tom_Peruzzi_Interact_2023_1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzMzMywidXJsIjoiaHR0cHM6XC9cL3ZpcnR1YWxtaW5kcy5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA5XC9Ub21fUGVydXp6aV9JbnRlcmFjdF8yMDIzXzEuanBnIiwic2xpZGVzaG93IjoiZjJiZjM3ZCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/virtualminds.com\/wp-content\/uploads\/2023\/09\/Tom_Peruzzi_Interact_2023_1-300x150.jpg\" data-width=\"300\" data-height=\"150\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/virtualminds.com\/wp-content\/uploads\/2023\/09\/Tom_Peruzzi_Interact_2023_2.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"f2bf37d\" data-elementor-lightbox-title=\"Tom_Peruzzi_Interact_2023_2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzMzNCwidXJsIjoiaHR0cHM6XC9cL3ZpcnR1YWxtaW5kcy5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA5XC9Ub21fUGVydXp6aV9JbnRlcmFjdF8yMDIzXzIuanBnIiwic2xpZGVzaG93IjoiZjJiZjM3ZCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/virtualminds.com\/wp-content\/uploads\/2023\/09\/Tom_Peruzzi_Interact_2023_2-300x150.jpg\" data-width=\"300\" data-height=\"150\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/virtualminds.com\/wp-content\/uploads\/2023\/09\/Tom_Peruzzi_Interact_2023_3.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"f2bf37d\" data-elementor-lightbox-title=\"Tom_Peruzzi_Interact_2023_3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzMzNSwidXJsIjoiaHR0cHM6XC9cL3ZpcnR1YWxtaW5kcy5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA5XC9Ub21fUGVydXp6aV9JbnRlcmFjdF8yMDIzXzMuanBnIiwic2xpZGVzaG93IjoiZjJiZjM3ZCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/virtualminds.com\/wp-content\/uploads\/2023\/09\/Tom_Peruzzi_Interact_2023_3-300x150.jpg\" data-width=\"300\" data-height=\"150\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/virtualminds.com\/wp-content\/uploads\/2023\/09\/Tom_Peruzzi_Interact_2023_4.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"f2bf37d\" data-elementor-lightbox-title=\"Tom_Peruzzi_Interact_2023_4\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzMzNiwidXJsIjoiaHR0cHM6XC9cL3ZpcnR1YWxtaW5kcy5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA5XC9Ub21fUGVydXp6aV9JbnRlcmFjdF8yMDIzXzQuanBnIiwic2xpZGVzaG93IjoiZjJiZjM3ZCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/virtualminds.com\/wp-content\/uploads\/2023\/09\/Tom_Peruzzi_Interact_2023_4-300x150.jpg\" data-width=\"300\" data-height=\"150\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/virtualminds.com\/wp-content\/uploads\/2023\/09\/Tom_Peruzzi_Interact_2023_5.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"f2bf37d\" data-elementor-lightbox-title=\"Tom_Peruzzi_Interact_2023_5\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzMzNywidXJsIjoiaHR0cHM6XC9cL3ZpcnR1YWxtaW5kcy5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA5XC9Ub21fUGVydXp6aV9JbnRlcmFjdF8yMDIzXzUuanBnIiwic2xpZGVzaG93IjoiZjJiZjM3ZCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/virtualminds.com\/wp-content\/uploads\/2023\/09\/Tom_Peruzzi_Interact_2023_5-300x150.jpg\" data-width=\"300\" data-height=\"150\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/virtualminds.com\/wp-content\/uploads\/2023\/09\/Tom_Peruzzi_Interact_2023_6.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"f2bf37d\" data-elementor-lightbox-title=\"Tom_Peruzzi_Interact_2023_6\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MzMzOCwidXJsIjoiaHR0cHM6XC9cL3ZpcnR1YWxtaW5kcy5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA5XC9Ub21fUGVydXp6aV9JbnRlcmFjdF8yMDIzXzYuanBnIiwic2xpZGVzaG93IjoiZjJiZjM3ZCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/virtualminds.com\/wp-content\/uploads\/2023\/09\/Tom_Peruzzi_Interact_2023_6-300x150.jpg\" data-width=\"300\" data-height=\"150\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a75b116 elementor-widget elementor-widget-text-editor\" data-id=\"a75b116\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<h2><strong>Interact 2023: Unsere Keynote\u00a0<\/strong><\/h2>\n<p>W\u00e4hrend des Vortrags erkl\u00e4rte Peruzzi unter anderem, dass sich lineare TV-Kampagnen im heutigen schnelllebigen digitalen Zeitalter nicht mehr auf das klassische Vorplanungsmodell verlassen k\u00f6nnen, da der Markt immer k\u00fcrzere Vorlaufzeiten und vergleichbare KPIs wie bei digitalen Kan\u00e4len fordert. Zus\u00e4tzlich zeigte er auf, wie sich der TV-Werbemarkt in den letzten Jahren ver\u00e4nderte und warum die vorherrschenden Silos aufgebrochen werden m\u00fcssen.<\/p>\n<p>Die gesamte Keynote k\u00f6nnt ihr euch hier im Video ansehen:<\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0967df elementor-widget elementor-widget-video\" data-id=\"a0967df\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/virtualminds.com\/wp-content\/uploads\/2023\/06\/Interact_2023_250mb.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Am 23. und 24. Mai fand unter dem zentralen Motto \u201eInnovation, Sustainability &amp; Growth\u201c die Interact 2023 in Madrid statt, auf der wir uns nicht nur durch Diskussionen und Gespr\u00e4che, sondern auch durch zahlreiche Vortr\u00e4ge zu aktuellen und kommenden Themen der digitalen Werbewelt inspirieren lassen konnten. Neben anderen Fachleuten der Branche stand auch unser CTO [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":3331,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[43,47,1],"tags":[],"class_list":["post-3330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog_ger","category-blog","category-unkategorisiert"],"_links":{"self":[{"href":"https:\/\/virtualminds.com\/de\/wp-json\/wp\/v2\/posts\/3330","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/virtualminds.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/virtualminds.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/virtualminds.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/virtualminds.com\/de\/wp-json\/wp\/v2\/comments?post=3330"}],"version-history":[{"count":7,"href":"https:\/\/virtualminds.com\/de\/wp-json\/wp\/v2\/posts\/3330\/revisions"}],"predecessor-version":[{"id":10288,"href":"https:\/\/virtualminds.com\/de\/wp-json\/wp\/v2\/posts\/3330\/revisions\/10288"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/virtualminds.com\/de\/wp-json\/wp\/v2\/media\/3331"}],"wp:attachment":[{"href":"https:\/\/virtualminds.com\/de\/wp-json\/wp\/v2\/media?parent=3330"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/virtualminds.com\/de\/wp-json\/wp\/v2\/categories?post=3330"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/virtualminds.com\/de\/wp-json\/wp\/v2\/tags?post=3330"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}