{"id":4475,"date":"2023-12-06T08:37:28","date_gmt":"2023-12-06T08:37:28","guid":{"rendered":"https:\/\/virtualminds.com\/?p=4475"},"modified":"2024-10-01T10:42:23","modified_gmt":"2024-10-01T08:42:23","slug":"das-war-das-iab-forum-dalliance-digitale-2023","status":"publish","type":"post","link":"https:\/\/virtualminds.com\/de\/das-war-das-iab-forum-dalliance-digitale-2023\/","title":{"rendered":"Das war das IAB Forum d&#8217;Alliance Digitale 2023"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4475\" class=\"elementor elementor-4475\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37954499 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37954499\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2b16c18b\" data-id=\"2b16c18b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-19d3bcb4 elementor-widget elementor-widget-text-editor\" data-id=\"19d3bcb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p>Am 30. November 2023 fand in Paris unter der Schirmherrschaft des Ministers f\u00fcr digitalen Wandel und Telekommunikation, Jean-No\u00ebl Barrot, das diesj\u00e4hrige IAB Forum d&#8217;Alliance Digitale statt und zum ersten Mal waren auch wir vor Ort. Bei dem Event im Herzen der franz\u00f6sischen Hauptstadt wurden unter dem \u00fcbergreifenden Motto \u201eKonvergenz &#8211; eine neue Definition des digitalen Marketings?\u201c zahlreiche Trendthemen besprochen, die die Branche bewegen: Darunter unter anderem Nachhaltigkeit, Diversit\u00e4t, K\u00fcnstliche Intelligenz und die Post-Cookie-\u00c4ra. In zahlreichen spannenden Gespr\u00e4chen mit Vertretern der Branche zeigte sich zudem noch einmal deutlich, dass besonders auch das Thema <a href=\"https:\/\/virtualminds.com\/de\/ctv-der-shooting-star-der-nicht-verblasst\/\">CTV<\/a> zu den Hot Topics f\u00fcr das kommende Jahr z\u00e4hlt.<\/p>\n<p>In diversen Workshops, Vortr\u00e4gen, Talks und Masterclasses wurden von insgesamt 50 Speakern Einblicke in diese essenziellen Themen gew\u00e4hrt. Dabei wurden nicht nur die Herausforderungen er\u00f6rtert, denen die Branche gegen\u00fcbersteht, sondern auch die Chancen beleuchtet, die sich durch den Einsatz neuer Technologien ergeben.<\/p>\n<p><\/p>\n<p><\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb3619c elementor-widget elementor-widget-video\" data-id=\"bb3619c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/virtualminds.com\/wp-content\/uploads\/2023\/12\/DE-AtelierVirtualminds_iab_Michel_Juvillier.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c36436f elementor-widget elementor-widget-text-editor\" data-id=\"c36436f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>F\u00fcr Virtual Minds stand Michel Juvillier auf der B\u00fchne. In seinem Vortrag mit dem Titel &#8220;F\u00fcr eine ganzheitliche TV-Werbung: Lineares Fernsehen als Ausgangspunkt f\u00fcr Ver\u00e4nderungen&#8221; thematisierte er die Transformation des Gesch\u00e4ftsmodells innerhalb der TV-Werbung und diskutierte die Potenziale, die sich durch das programmatische \u00d6kosystem f\u00fcr lineares Fernsehen ergeben, um Marktanteile von Video- und sozialen Plattformen halten und zur\u00fcckgewinnen zu k\u00f6nnen. Erg\u00e4nzend stellte er Beispiele vor, die zeigten, wie Agenturen und Werbetreibende im linearen Fernsehen die gleichen Performance-KPIs finden k\u00f6nnen wie im digitalen Bereich.<\/p>\n<p>Wir bedanken uns bei allen f\u00fcr den anregenden Austausch sowie die spannenden Insights und haben f\u00fcr euch noch ein paar Eindr\u00fccke in unserer Bildergalerie:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-542abca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"542abca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5cdc5eb\" data-id=\"5cdc5eb\" 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><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/virtualminds.com\/wp-content\/uploads\/2023\/12\/Image-4-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"0831d64\" data-elementor-lightbox-title=\"IAB_2023_Paris_10\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDQ4OCwidXJsIjoiaHR0cHM6XC9cL3ZpcnR1YWxtaW5kcy5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEyXC9JbWFnZS00LXNjYWxlZC5qcGciLCJzbGlkZXNob3ciOiIwODMxZDY0In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/virtualminds.com\/wp-content\/uploads\/2023\/12\/Image-4-300x225.jpg\" data-width=\"300\" data-height=\"225\" aria-label=\"Michel Juvillier w\u00e4hrend einer Pr\u00e4sentation\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/virtualminds.com\/wp-content\/uploads\/2023\/12\/Image.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"0831d64\" data-elementor-lightbox-title=\"IAB_2023_Paris_11\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDQ4OSwidXJsIjoiaHR0cHM6XC9cL3ZpcnR1YWxtaW5kcy5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEyXC9JbWFnZS5qcGciLCJzbGlkZXNob3ciOiIwODMxZDY0In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/virtualminds.com\/wp-content\/uploads\/2023\/12\/Image-300x244.jpg\" data-width=\"300\" data-height=\"244\" aria-label=\"Michel Juvillier w\u00e4hrend einer Pr\u00e4sentation\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/virtualminds.com\/wp-content\/uploads\/2023\/12\/IMG_2436-1-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"0831d64\" data-elementor-lightbox-title=\"IAB_2023_Paris_12\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDQ5MCwidXJsIjoiaHR0cHM6XC9cL3ZpcnR1YWxtaW5kcy5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEyXC9JTUdfMjQzNi0xLXNjYWxlZC5qcGciLCJzbGlkZXNob3ciOiIwODMxZDY0In0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/virtualminds.com\/wp-content\/uploads\/2023\/12\/IMG_2436-1-300x225.jpg\" data-width=\"300\" data-height=\"225\" aria-label=\"Michel Juvillier w\u00e4hrend einer Pr\u00e4sentation\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/virtualminds.com\/wp-content\/uploads\/2023\/12\/IMG_2437-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"0831d64\" data-elementor-lightbox-title=\"IAB_2023_Paris_13\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDQ5MSwidXJsIjoiaHR0cHM6XC9cL3ZpcnR1YWxtaW5kcy5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEyXC9JTUdfMjQzNy1zY2FsZWQuanBnIiwic2xpZGVzaG93IjoiMDgzMWQ2NCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/virtualminds.com\/wp-content\/uploads\/2023\/12\/IMG_2437-300x225.jpg\" data-width=\"300\" data-height=\"225\" aria-label=\"Michel Juvillier w\u00e4hrend einer Pr\u00e4sentation\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/virtualminds.com\/wp-content\/uploads\/2023\/12\/IMG_2438-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"0831d64\" data-elementor-lightbox-title=\"IAB_2023_Paris_14\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDQ5MiwidXJsIjoiaHR0cHM6XC9cL3ZpcnR1YWxtaW5kcy5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEyXC9JTUdfMjQzOC1zY2FsZWQuanBnIiwic2xpZGVzaG93IjoiMDgzMWQ2NCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/virtualminds.com\/wp-content\/uploads\/2023\/12\/IMG_2438-300x225.jpg\" data-width=\"300\" data-height=\"225\" aria-label=\"Michel Juvillier w\u00e4hrend einer Pr\u00e4sentation\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/virtualminds.com\/wp-content\/uploads\/2023\/12\/IMG_2439-scaled.jpg\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"0831d64\" data-elementor-lightbox-title=\"IAB_2023_Paris_15\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDQ5MywidXJsIjoiaHR0cHM6XC9cL3ZpcnR1YWxtaW5kcy5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzEyXC9JTUdfMjQzOS1zY2FsZWQuanBnIiwic2xpZGVzaG93IjoiMDgzMWQ2NCJ9\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/virtualminds.com\/wp-content\/uploads\/2023\/12\/IMG_2439-300x225.jpg\" data-width=\"300\" data-height=\"225\" aria-label=\"Michel Juvillier w\u00e4hrend einer Pr\u00e4sentation\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Am 30. November 2023 fand in Paris unter der Schirmherrschaft des Ministers f\u00fcr digitalen Wandel und Telekommunikation, Jean-No\u00ebl Barrot, das diesj\u00e4hrige IAB Forum d&#8217;Alliance Digitale statt und zum ersten Mal waren auch wir vor Ort. Bei dem Event im Herzen der franz\u00f6sischen Hauptstadt wurden unter dem \u00fcbergreifenden Motto \u201eKonvergenz &#8211; eine neue Definition des digitalen [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4476,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[43,1],"tags":[],"class_list":["post-4475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog_ger","category-unkategorisiert"],"_links":{"self":[{"href":"https:\/\/virtualminds.com\/de\/wp-json\/wp\/v2\/posts\/4475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/virtualminds.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/virtualminds.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/virtualminds.com\/de\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/virtualminds.com\/de\/wp-json\/wp\/v2\/comments?post=4475"}],"version-history":[{"count":4,"href":"https:\/\/virtualminds.com\/de\/wp-json\/wp\/v2\/posts\/4475\/revisions"}],"predecessor-version":[{"id":10346,"href":"https:\/\/virtualminds.com\/de\/wp-json\/wp\/v2\/posts\/4475\/revisions\/10346"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/virtualminds.com\/de\/wp-json\/wp\/v2\/media\/4476"}],"wp:attachment":[{"href":"https:\/\/virtualminds.com\/de\/wp-json\/wp\/v2\/media?parent=4475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/virtualminds.com\/de\/wp-json\/wp\/v2\/categories?post=4475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/virtualminds.com\/de\/wp-json\/wp\/v2\/tags?post=4475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}