Taking

responsibility

together

CREATING

POSITIVE CHANGE

In a world full of challenges, one thing is certain: we all have a responsibility. For our planet, respectful coexistence and the protection of each individual’s private data. At Virtual Minds, we see this responsibility as an opportunity for positive change and the use of our technologies for the benefit of all. For this reason, we are actively committed to sustainability, advocate social responsibility and adhere to the principles of ethics.

PROTECTING THE ENVIRONMENT: CONSERVING RESOURCES, REDUCING CO2 EMISSIONS

REDUCE ECOLOGICAL FOOTPRINT

Sustainability is a task for society as a whole. In all areas of our business, with every product and every service we offer, we focus on optimising our energy balance.

Long-term partnership with Cedara

The aim of the collaboration is to make programmatic advertising even more environmentally friendly on the basis of granular and standardised audit information in accordance with the Ad Net Zero Global Media Sustainability Framework - across all emission-causing areas right through to advertising media processing in the ad server and advertising media playout on end devices.
"The advertising industry is a major driver of climate change and programmatic advertising is a big part of that. That's why at Virtual Minds we're asking not if, but how we can reduce our carbon footprint and support sustainability.It is important for us to take a holistic approach that starts at different points. This includes our own carbon footprint and the reduction of emissions, as well as offering energy-efficient campaign solutions to the market. We are also participating in our shareholders' efforts to become a net-zero company according to STBI."
Sandra Assadi
Director Corporate Development

FOSTERING DIVERSITY: A STRONG TEAM FOR INNOVATIVE SOLUTIONS

DIVERSITY, EQUALITY AND INTEGRATION

We believe that it is diversity that drives innovation, which is why we offer fair opportunities to all people and actively support equality for all employees. We create a working environment in which everyone feels welcome and valued and in which everyone can contribute their strengths.

SUPPORT FOR OUR EMPLOYEES

We focus on the well-being of our employees. That's why we continuously invest in their training and development and create a working environment that promotes their health and well-being. And it is this care that forms the foundation for a strong company that delivers fantastic results for its customers.

"For me, social responsibility means seeing the people we work with as a whole. This includes the employees and their families as well as the customers or partners and beyond. We want to support the people in our organisation in reconciling their professional and personal interests. A diverse team culture that brings in different perspectives is essential for us. Personally, it is important to me that people can contribute to our organisation with all their facets, strengths and weaknesses."

Torsten Meyering
Head of Human Resources

Acting ethically: Creating trust and security

DATA PROTECTION AND PRIVACY

Data protection forms the basis for an ethical digital ecosystem, which is why it is firmly integrated into our infrastructure. We strictly adhere to the applicable guidelines as we are convinced that any commercial use of user data must follow strict ethical standards to prevent misuse.

IAB TRANSPARENCY CONSENT FRAMEWORK​

Protecting the privacy of our customers and users is a top priority for us. We support the IAB TCF to strengthen transparency and user control in the advertising industry and contribute to a responsible digital advertising environment.
"Today, sustainability, social responsibility and ethics are core values that should be so self-evident that they no longer need special mention. At Virtual Minds, we have always invested in this direction and our diverse composition in terms of gender, religion and nationality is proof that it is possible to operate successfully and socially responsibly in the AdTech sector. We launched many of the initiatives that are being emphasised in the media today at an early stage and have continued to develop them further."
Tom Peruzzi
Spokesperson of the management board

TOGETHER FOR A BETTER FUTURE

With our commitment to sustainability, social responsibility and ethical principles, we want to make a positive contribution to society. We are convinced that a sustainable future for all is only possible through joint action.

Virtual Minds

News

02.10.2024

Starting signal for emission-reduced programmatic advertising: Virtual Minds optimises its technology portfolio with Carbon Measurement Insights from Cedara
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02.08.2024

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11.06.2024

Virtual Minds appoints Hossein Houssaini as Brand Representative for Marketing its “Media Manager” in the UK

10.06.2024

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