Change at the top: Ricarda Jebsen becomes the new CEO of The Adex – Dino Bongartz returns as an investor

 

Berlin, March 16, 2022 – Change at the top of The Adex: Ricarda Jebsen will take over the position of CEO at the technology specialist for data intelligence, marketplaces and cross-device media solutions on April 1. She succeeds Dino Bongartz, founder and previously CEO of The Adex, who is leaving the company at his own request after eight years to return to his role as founder and investor. Jebsen, who already knows The Adex very well from her time as Head of Tech Projects at the Seven.One Entertainment Group and her work on the Supervisory Board of the Virtual Minds Group, will in future steer the fortunes of the company together with The Adex Co-Managing Director Timo Gieb and also take over Bongartz’s seat on the Virtual Minds Management Board.

Dino Bongartz founded The Adex in 2013 and successfully developed the data management specialist, which is part of the Virtual Minds Group, into one of the leading players in the digital marketing and programmatic advertising market over the following years. With a clear focus on data protection-compliant, high-performance data usage, he consistently geared The Adex’s range of solutions towards technology-open, flexibly scalable, efficient data management across all digital media and channels right from the start. Today, The Adex is one of the leading data solutions providers in the European market.

“Data is a key success factor for companies, and not just in marketing. The scope for its use is subject to a wide range of dynamic technical and legal conditions. We understood the corresponding requirements as a competitive advantage at an early stage and integrated them into the DNA of The Adex. The Adex solution portfolio thus sets standards in data value creation,” explains Dino Bongartz, outgoing CEO of The Adex. “I would like to thank a great team, in which many colleagues have built The Adex into a very reliable and secure solution over the years, and I am pleased to be able to be more active again as an investor and help other founders with my experience. I am handing over the baton to Ricarda and am convinced that she will continue the success story of The Adex together with the team and in the Virtual Minds Group.”

Tom Peruzzi, CEO of Virtual Minds, emphasizes: “The Adex is the data hub in Virtual Minds’ modular full-tech stack and, with its high performance, makes a fundamental contribution to making Virtual Minds’ programmatic offering the leading European solution portfolio in this area. This is particularly due to Dino, whom I would like to thank for his sustainable and market-oriented development work and his extensive personal commitment over the years and wish him all the best for his new entrepreneurial challenges. At the same time, I am very pleased that we have been able to recruit Ricarda Jebsen for the future tasks at the head of The Adex. Her track record and her extensive strategic and operational expertise in the business development of technology platforms will provide important impetus for the further growth of The Adex and the entire Virtual Minds Group and help us to strengthen and further expand our market position.”

 

Ricarda Jebsen, an experienced business development expert, is taking the helm at The Adex. The marketing technology specialist with extensive management experience comes from the Seven.One Entertainment Group, where she was most recently Head of Tech Projects and responsible for M&A partner management and the development and implementation of the digitization and technology strategy of the parent company ProSiebenSat.1 Media SE. Before that, the Kamp-Lintfort native was Head of Strategy & Operations at ProSiebenSat.1 Advertising Platform Solutions GmbH. “I am very much looking forward to my new role at The Adex and in the Virtual Minds Group and to taking the next development steps together with the team at The Adex,” says Ricarda Jebsen, designated CEO of The Adex. “European data technology has great potential in terms of future-proof innovations for data-driven business. The Adex is excellently positioned here in terms of technology and solutions, and we want to use this asset for further growth.”

 

About Virtual Minds

Virtual Minds has stood for premium adtech made in Europe for over 20 years. Virtual Minds’ digital and media technology brands – Adition (enterprise marketing platform and ad serving), Active Agent (omnichannel DSP), The Adex (data management platform and cross-device media solutions), Yieldlab (omnichannel SSP) and the Virtual Minds Media Manager (realtime playout of classic linear media inventories) – are among the top European and international solution offerings in their respective segments and together form the leading European modular full-stack offering for the digital advertising market.

Virtual Minds’ international customers include large publishing and TV companies and their marketing units, agency groups and numerous top advertisers.

Virtual Minds GmbH is a 100% subsidiary of ProSiebenSat.1 Media SE.

www.virtualminds.com

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