Expansion in Switzerland and the DACH region: The ADEX wins Lohncheck.ch for its data management solution

Berlin, December 7, 2020. The ADEX is continuing its growth trajectory in the coronavirus year 2020. The latest addition to the customer base of the Berlin-based technology specialists for data management, marketplaces and cross-device media solutions is Lohncheck.ch, the largest private salary comparison portal in Switzerland, whose media sales are handled by the associated marketer Mattogroup. By acquiring Lohncheck.ch for its data management platform (DMP), The ADEX is further expanding its presence in the Swiss market and the DACH region.

For its analyses and statistical calculations, Lohncheck.ch draws on over 1.4 million of the latest requirement profiles provided to the portal by its users, which flow into Lohncheck.ch’s AI in real time. Flexible scalability of the data management platform, extensive real-time segmentation options and data sovereignty at all times in the provision of target group segments for advertisers and agencies are therefore crucial for the efficient use of this high-quality database in the media sector, particularly for campaign optimization. Another decisive factor in the choice of The ADEX solution was high-quality data protection in accordance with EU regulations and data storage in Europe.

Tobias Egli, founder of Lohncheck.ch, explains: “The ADEX has provided us with a tailor-made solution that enables us to optimally monetize our data in the media business. With the DMP from The ADEX, together with our partner Mattogroup, we can deliver versatile, selectable, high-quality target group contacts for data-based marketing in real time and in compliance with data protection regulations, thereby making a significant contribution to the success of our customers’ campaigns. We offer highly specific target group targeting at no extra charge. The more these are used, the better we perform in terms of performance KPIs. Our customers tell us that they achieve up to ten times more conversions per advertising franc than with purely automated purchasing. A win-win situation for everyone.”

And Dino Bongartz, CEO of The ADEX, emphasizes: “We are very pleased to further expand our presence in Switzerland and the DACH region with the acquisition of Lohncheck.ch. The German-speaking market is one of our focus regions and an important building block in our European internationalization strategy. The fact that we have been able to acquire further new customers in an economically difficult year like 2020 is not only a testament to the strength of our offering, but also to the importance of digital media and channels when it comes to efficient communication.”