Berlin, February 19, 2019. adsquare and Active Agent are expanding their partnership. The aim is to provide advertisers and their agencies with real-time targeting based on adsquare’s extensive target group and geodata.
Active Agent, the omnichannel demand-side platform (DSP) from the virtual minds Group, the leading European full-stack provider, is part of an advertising solution that covers the entire programmatic value chain for customers, from planning and media buying and selling to measurement and optimization.
With the expansion of the cooperation between the two partners, Active Agent now enables its customers to use additional data for a comprehensive mobile target group approach. This gives users full transparency and control over the selection of the right data, the creation of target groups and their modeling. Through pre-bid and DMP integration, they can access numerous adsquare data segments such as demographics, interests, brand affinities, location data and customized segments tailored to their specific needs and seamlessly activate them in the Active Agent platform for programmatic media buying.
In return, adsquare can tap into attractive new customer groups for its data offering. “The strategic partnership with Active Agent is an extremely important step for us.Active Agent is one of the leading DSPs in the DACH region with a strong market presence and wide reach.With many large advertisers already relying on adsquare and Active Agent, it was essential for us to facilitate access to our data cloud directly through Active Agent’s platform,” explains Michael Schlueter, VP Platform Partnerships and Strategic Projects at adsquare.
“We are constantly looking for ways to provide our customers with easy access to large, even more granular data sets. As a neutral platform for real-time data exchange, adsquare is able to offer our clients a broad portfolio of additional mobile data from offline and online sources and make this data usable for targeting. This gives our clients an even broader range of data to create, manage and activate their mobile audience segments directly from our platform,” says Daniel Dagehus, CPO of Active Agent.
About Virtual Minds
Virtual Minds has stood for premium adtech made in Europe for over 20 years. Virtual Minds’ digital and media technology brands – Adition (enterprise marketing platform and ad serving), Active Agent (omnichannel DSP), The Adex (data management platform and cross-device media solutions), Yieldlab (omnichannel SSP) and the Virtual Minds Media Manager (realtime playout of classic linear media inventories) – are among the top European and international solution offerings in their respective segments and together form the leading European modular full-stack offering for the digital advertising market.
Virtual Minds’ international customers include large publishing and TV companies and their marketing units, agency groups and numerous top advertisers.
Virtual Minds GmbH is a 100% subsidiary of ProSiebenSat.1 Media SE.
