Integral Ad Science and Active Agent announce collaboration

Hamburg/Berlin, 12 November 2018 – The world’s largest independent verification provider Integral Ad Science (IAS) and Active Agent, the multichannel demand-side platform (DSP) provider of technology holding Virtual Minds, are now working together.

IAS develops solutions for the verification and optimisation of digital advertising and is now integrating its services into Active Agent’s DSP. In future, all agency and advertiser campaigns managed via the platform will also be able to incorporate IAS’s ad fraud, viewability and brand safety metrics. This enables customers to place their campaigns in brand-safe, ad-fraud-free and viewable environments. The cooperation offers Active Agent customers the opportunity to have their inventory evaluated before submitting a bid. This pre-bid verification enables the targeted and cost-efficient targeting of programmatic campaigns. Thanks to the cooperation with Active Agent, Integral Ad Science’s portfolio now covers all market-leading DSPs in German-speaking countries.

Oliver Hülse, Managing Director CEE IAS, comments on the partnership: “We are delighted to be working with Active Agent to make an important contribution to enforcing quality and transparency in the German-speaking programmatic advertising market. The industry is continuing to invest more and more in programmatic, so we need to work together to drive forward topics such as measurability and verification.”

Joachim Schneidmadl, CEO of Active Agent, adds: “As an open and neutral multi-channel DSP provider, the collaboration with IAS gives us the opportunity to respond to the needs of the market in an even more customised way. This allows us to offer our existing customers the greatest possible flexibility and freedom of choice when it comes to solutions for optimising the quality of digital advertising, while at the same time tapping into interesting new customer potential for Active Agent.”

About Virtual Minds

Virtual Minds has stood for premium adtech made in Europe for over 20 years. Virtual Minds’ digital and media technology brands – Adition (enterprise marketing platform and ad serving), Active Agent (omnichannel DSP), The Adex (data management platform and cross-device media solutions), Yieldlab (omnichannel SSP) and the Virtual Minds Media Manager (realtime playout of classic linear media inventories) – are among the top European and international solution offerings in their respective segments and together form the leading European modular full-stack offering for the digital advertising market.

Virtual Minds’ international customers include large publishing and TV companies and their marketing units, agency groups and numerous top advertisers.

Virtual Minds GmbH is a 100% subsidiary of ProSiebenSat.1 Media SE.

www.virtualminds.com

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