Cookies, clicks, control: who pays for the free internet?
We scroll, stream and research every day, often without paying for it directly. But what mechanisms make this seemingly free access possible? The internet is interwoven into almost every aspect of our lives – from communication and entertainment to news, shopping and completing important tasks. The growing importance of digital services raises the question of […]
Safety in advertising: from nice-to-have to game changer
Programmatic advertising is synonymous with efficiency and precise targeting. However, where automated processes dominate, risks also increase. Adverts may appear in questionable environments, often alongside fake impressions or fraudulent placements. Such risks not only endanger the advertising budget, but also the brand’s reputation. Therefore, issues such as brand safety and ad fraud are no longer […]
TV advertising, but smarter: How Austrian broadcasters are changing television advertising
Since September 1st, 2024, Austrian TV providers and marketers in the TELETEST consortium (AGTT) – including ATV, IP Österreich, ORF, ORF-Enterprise, Goldbach, ServusTV and ProSiebenSat.1 PULS 4 – have been counting on the Virtual Minds Media Manager. Based on TELETEST 2.0, the leading reach measurement for video in Austria (with data from over 1.1 million […]
How advertising really works: a look behind the scenes of media consumption
Why do we still remember some adverts years later, while others are immediately forgotten? The answer lies not only in the creativity of the adverts themselves, but above all in the context in which we consume media. The Screenforce study ‘Into the Wild’ takes a look behind the scenes of our media behaviour and examines how advertising […]
Virtual Minds strengthens its technology division and hires Sascha Stojakovic as CTO
Freiburg, 19. February 2025: Virtual Minds is further expanding its technology division. To this end, the operator of the leading European full-tech stack for digital advertising has appointed Sascha Stojakovic to its CTO office as of 1. February. Stojakovic, who joins from AI workforce transformation specialist Cobrainer, expands the tech management team previously made up […]
Linear TV: The unterrated powerhouse of advertising
It is no secret that our viewing habits on the big screen have changed fundamentally in recent years. An ever-increasing range of video platforms and on-demand services has had a lasting impact on the way we consume content. Added to this are factors such as the global pandemic, rapid technological progress and the increasing availability […]
Digital Advertising 2025: trends, opportunities and the search for new standards
2024 was an exciting and eventful year for the digital advertising industry, not least due to Google’s decision to finally overturn the end of 3rd party cookies after years of postponement, which has triggered far-reaching discussions and will have a lasting impact on the digital advertising ecosystem. Of course, we cannot fully predict what the […]
Adtech made in Europe: Ad Alliance all set for programmatic linear TV
Cologne, 10. December 2024 – It’s all systems go for programmatic linear TV (PLTV)! Virtual Minds, the adtech specialist of ProSiebenSat.1 Media SE, and RTL Technology have completed the technical integration of Media Manager into RTL Deutschland’s TV playout system, creating the technical infrastructure for Ad Alliance to make RTL Deutschland’s linear TV reach programmatically […]
Groundbreaking collaboration: RMS Austria, aireal, Virtual Minds and Mediaplus Austria conduct successful programmatic radio test run for C&A
RMS Austria successfully realised a programmatic radio campaign for the fashion company C&A in collaboration with aireal, Virtual Minds and Mediaplus Austria. The advertising blocks were purchased in real time and based on data for FM playout. RMS Austria has once again set a technological milestone with the programmatic delivery of a campaign for the […]
“Adtech made in Europe”: smartclip and Virtual Minds complete first trailblazing technology integration
Hamburg / Freiburg, 27 November 2024 – Virtual Minds, the adtech specialist of ProSiebenSat.1, and smartclip, the adtech development unit of RTL Deutschland, have taken a significant step forward in the #AdTechMadeInEurope initiative with a server-to-server integration of The Adex, Virtual Minds’ data management platform (DMP), with smartclip’s smartx ad server. This integration paves the […]
