Innovation in digital advertising: ProSiebenSat.1 PULS4 practice case
Publishers and marketers are increasingly faced with the challenge of marketing their advertising space efficiently and in a yield-optimised manner, which means that data-driven optimisation is becoming more and more important in campaign marketing. Virtual Minds has responded to these developments and developed the Integrated Yield Platform (IYP), a comprehensive solution that enables flexible and […]
Virtual Minds enters programmatic stadium and entertainment venue advertising
Freiburg, 16. Oktober 2024. Virtual Minds continues to pursue its programmatic omnichannel strategy. Latest addition to the total programmatic inventory portfolio: Advertising on digital screens in and around stadiums and entertainment venues. To this end, the leading European provider of programmatic advertising has entered into a partnership with Trade4Sports, a marketing specialist for digitalised real-time content […]
Starting signal for emission-reduced programmatic advertising: Virtual Minds optimises its technology portfolio with Carbon Measurement Insights from Cedara
Freiburg (Germany), October 2, 2024. Virtual Minds, operator of the leading European full-stack technology range for the digital advertising market, is launching environmentally friendly, CO2-measured and reduced programmatic advertising. To this end, the programmatic omnichannel advertising specialist has now entered into a partnership with Cedara, the Carbon Intelligence Platform. The company, which specialises in holistic […]
Contextual targeting: the cookieless superstar?
Even though Google has once again averted the end of 3rd party cookies after a long back and forth, alternatives are still on the rise. This is not least due to the fact that companies are increasingly moving away from a dependency on the internet giant and increasingly want to rely on more data protection-friendly […]
“TV-LOAD”: Austria’s TV industry gives the green light to the digitalisation of classic, linear TV advertising – with Media Manager from Virtual Minds
The working group Arbeitsgemeinschaft TELETEST (AGTT), TV-Insight and Virtual Minds have entered into a strategic partnership for using Media Manager. Teletest 2.0 and Media Manager form the basis for the live optimization of the linear TV commercial breaks, or “TV-LOAD” for short. Freiburg/Vienna/Salzburg, 20 August 2024 – Austria’s broadcasters and TV marketers are implementing the […]
CTV: The shooting star that won’t fade
A life without television? Hard to imagine, as TV still plays a central role in most people’s everyday lives. In 2023, the average daily TV viewing time in Germany was 182 minutes, as reported by Statista. And although the average viewing time has fallen slightly in recent years, the TV industry has succeeded in changing […]
Virtual Minds appoints Hossein Houssaini as Brand Representative for Marketing its “Media Manager” in the UK
Freiburg (Germany), June 12, 2024. Virtual Minds, a leading European provider of technology solutions for digital advertising, continues its expansion in Europe. Previously active mainly in the DACH region (Germany, Austria and Switzerland), the company is now rolling out its latest product innovation, the “Media Manager”, in the UK, following its recent launch in […]
From the sea of data to personalisation: How AI and machine learning are changing the adtech industry
In the world of digital marketing, programmatic advertising has established itself as one of the most effective methods for maximising advertising impact, particularly thanks to the ability to automatically buy and place ads in real time. However, advertisers are still faced with the challenge of discovering, analysing and optimally using relevant information in the midst […]
No Cookie, No Cry: First-party data for effective advertising strategies
With the planned phasing out of 3rd party cookies, the ongoing development of data protection in the digital space and the ever stricter requirements of the General Data Protection Regulation (GDPR), market players are increasingly faced with the challenge of developing effective solutions that meet the new standards. This paradigm shift also requires strategies and […]
Traditional radio is ready for programmatic advertising
After the Virtual Minds Media Manager was used as an SSP within a programmatic linear radio campaign for the first time in November 2023, the second campaign has now been successfully sent through the airwaves. In the current field test for the Hornbach DIY chain, the Virtual Minds Media Manager also formed the programmatic tech […]
