Berlin, January 02, 2018. The ADEX is starting the new year with more staff. Since the beginning of the year, Michael Schöning (46) has held the newly created position of Chief Sales Officer (CSO) at the leading European technology specialist for data management and adverification. In this position, Schöning is responsible for all of the company’s national and international sales activities and, with a view to the full-tech stack strategy of the parent company virtual minds, works closely with its Chief Sales Officer Hendrik Kempfert on the strategic marketing orientation and the further expansion of sales structures.
The new management team member is no stranger to The ADEX: Prior to sales management positions at attribution specialist Exactag (Director Sales DACH) and most recently at Swiss DMP provider 1plusX (Vice President Sales DACH), Schöning had already worked as Country Manager for the Berlin data hub of the virtual minds Group for two years from 2014 to 2015. The media and technology marketing professional also worked for the online marketer AdLINK Internet Media (now HiMedia), where he was Sales Director until 2009, ClickDistrict Germany (161Media/Platform161 Germany since 2013), for which he set up the German site and oversaw the company’s transformation from a performance marketing specialist to a DSP provider, and the marketing joint venture AdAudience.
Dino Bongartz, CEO of The ADEX, comments on Michael Schöning’s return: “We are delighted to welcome Michael back to The ADEX. With his first-class market and competitive insights and his extensive sales expertise, he will make a significant contribution to the successful rollout of our upcoming portfolio expansion in the area of data services and sustainably drive our further growth and expansion in Europe.”
And Michael Schöning, CSO of The ADEX, says: “There could not be a better time to return to The ADEX in a new role. The ADEX data management platform has established itself as a market-leading solution in Germany and with the innovative ideas and offerings in the area of data services, we will open up new markets and customer segments across Europe. I am very much looking forward to working in and with a proven team that has brought The ADEX to the forefront of data management intelligence over the past two years.”
About Virtual Minds
Virtual Minds has stood for premium adtech made in Europe for over 20 years. Virtual Minds’ digital and media technology brands – Adition (enterprise marketing platform and ad serving), Active Agent (omnichannel DSP), The Adex (data management platform and cross-device media solutions), Yieldlab (omnichannel SSP) and the Virtual Minds Media Manager (realtime playout of classic linear media inventories) – are among the top European and international solution offerings in their respective segments and together form the leading European modular full-stack offering for the digital advertising market.
Virtual Minds’ international customers include large publishing and TV companies and their marketing units, agency groups and numerous top advertisers.
Virtual Minds GmbH is a 100% subsidiary of ProSiebenSat.1 Media SE.
