The Admanagerforum Summer Summit took place in Munich on August 25, 2022 under the title “Demand meets Supply”. Lisa Hamid (Consultant Platform Solutions, Yieldlab) and Marc Krückemeier (VP Account Management, Adition & Active Agent) from Virtual Minds as well as our valued d-force colleague Marlene Beck (Sr. Technical Solutions Consulting) were on site.
As the last session of the day, we gave an insight into the world’s first programmatic cinema. After spots could be flexibly controlled according to film, location, day and time in the past, it is now also possible to enrich this segmentation with data from the programmatic eco-system. We announced the future of cinema in the form of accessibility to filmgoers via programmatically controlled spots together with Weischer.Cinema in July.
Our colleagues on site explained to the participants the advantages and technical background of programmatic cinema advertising in a practical manner.
Afterwards, we continued to network and exchange ideas over food and drink.
As always, we had a lot of fun and are looking forward to the next Admanagerforum!