After DOOH, CTV and many other innovations, we are now taking the next step in programmatic advertising: in close cooperation with Weischer.Cinema, the leading cinema advertising marketer, we are revolutionizing cinema advertising: programmatically bookable cinema advertising will be possible from 1 July 2022.
With this world premiere, moviegoers can be reached via programmatically controlled spots for the first time. This is unique and possible for the first time in Germany. In the past, spots were already flexibly controlled according to film, location, day and time, but now this segmentation can also be enriched with data from the programmatic eco-system. In future, target groups will therefore be modeled using a mix of static and dynamic data.
As a leading European programmatic technology provider, Virtual Minds provides the platforms for automated, data-based media trading with Active Agent and Yieldlab. The technical infrastructure and ad server from Weischer.Cinema ensure that programmatic cinema is controlled on the playout side.
With its super-plus-size screen and its special, unrivaled media usage situation, cinema is one of the most exciting moving image advertising media.
“We are very pleased to be paving the way into this together with Weischer.Cinema the programmatic future of cinema advertising.” Connecting Cinema to the programmatic ecosystem multiplies the communication options for the advertising industry. Weischer.Cinema assumes that access to programmatic cinema will appeal to new customer groups who predominantly invest their budgets in programmatic multichannel communication. .
