On May 23rd and 24th, the Interact conference took place in Madrid under the central motto “Innovation, Sustainability & Growth”, where we were inspired not only by discussions and talks, but also by numerous presentations on current and upcoming topics in the digital advertising world.
Alongside other industry professionals, our CTO Tom Peruzzi was also on stage on the first day of the conference and presented various ways and means of making TV advertising more efficient as part of his keynote “Revolutionising TV Advertising: Unlocking Efficiency and Agility for the Digital Age”.
Interact 2023: Our Keynote
During the keynote, Peruzzi explained, among other things, that linear TV campaigns can no longer rely on the classic pre-planning model in today’s fast-paced digital age, as the market demands ever-shorter lead times and comparable KPIs to digital channels. Additionally, he highlighted how the TV advertising market has changed in recent years and why the prevailing silos need to be broken down.
You can watch the entire keynote video here:
