On June 2, 2022, the ad manager forum “AdOps Forum Demand” took place in Hamburg’s Altona district. Ad managers from well-known agencies and marketers took the opportunity to exchange ideas and network at exciting workshops and sessions on the topics of ad operations, programmatic, ad management and ad technology. In addition to TCF 2.0 and CMP, alternatives for the cookieless future were also discussed, as well as the opportunities and challenges of multi-tech stacks.
A special insight was provided by the ADITION session “Programmatic Anything – New Hotness: Programmatic TV”, which was led by Marlene Beck (Senior Technical Solutions Consultant) and Stefan B. Müller (CSO) led through. In their presentation, they went into the various possibilities of brandsafen mass reach of linear TV and at the same time presented the advantages of programmatic booking of PTV, which is now made possible exclusively via Active Agent.
