Linear TV: The unterrated powerhouse of advertising
It is no secret that our viewing habits on the big screen have changed fundamentally in recent years. An ever-increasing range of video platforms and on-demand services has had a lasting impact on the way we consume content. Added to this are factors such as the global pandemic, rapid technological progress and the increasing availability […]
Digital Advertising 2025: trends, opportunities and the search for new standards
2024 was an exciting and eventful year for the digital advertising industry, not least due to Google’s decision to finally overturn the end of 3rd party cookies after years of postponement, which has triggered far-reaching discussions and will have a lasting impact on the digital advertising ecosystem. Of course, we cannot fully predict what the […]
Innovation in digital advertising: ProSiebenSat.1 PULS4 practice case
Publishers and marketers are increasingly faced with the challenge of marketing their advertising space efficiently and in a yield-optimised manner, which means that data-driven optimisation is becoming more and more important in campaign marketing. Virtual Minds has responded to these developments and developed the Integrated Yield Platform (IYP), a comprehensive solution that enables flexible and […]
No Cookie, No Cry: First-party data for effective advertising strategies
With the planned phasing out of 3rd party cookies, the ongoing development of data protection in the digital space and the ever stricter requirements of the General Data Protection Regulation (GDPR), market players are increasingly faced with the challenge of developing effective solutions that meet the new standards. This paradigm shift also requires strategies and […]
Traditional radio is ready for programmatic advertising
After the Virtual Minds Media Manager was used as an SSP within a programmatic linear radio campaign for the first time in November 2023, the second campaign has now been successfully sent through the airwaves. In the current field test for the Hornbach DIY chain, the Virtual Minds Media Manager also formed the programmatic tech […]
A closer look at the Google Privacy Sandbox
Amid ongoing discussions following Google’s announcement to remove third-party cookies, the company is promoting its Privacy Sandbox as a viable alternative. This initiative aims to address privacy concerns related to unlawful tracking while enabling targeted advertising in Google’s Chrome browser. In the post-cookie era, Google’s Privacy Sandbox aims to introduce standards for ad targeting, measurement […]
This was the IAB Forum d’Alliance Digitale 2023
This year’s IAB Forum d’Alliance Digitale took place in Paris on 30 November 2023 under the patronage of the Minister for Digital Transformation and Telecommunications, Jean-Noël Barrot, and we were there for the first time. Under the overarching motto ‘Convergence – a new definition of digital marketing?’, the event in the heart of the French […]
Virtual Minds Media Manager is used for the first time in a programmatic radio campaign
The Virtual Minds Media Manager, which is already used by various TV companies for digital and programmatic advertising campaigns on classic, linear TV, has now been used for the first time as an SSP for a programmatic linear radio campaign. Together with the Active Agent DSP, the Virtual Minds Media Manager formed the programmatic tech […]
Admanagerforum Summer Summit 2023 at a glance
In Munich at the end of August, everything was once again under the motto “Demand meets Supply” – because it was time again for the Admanagerforum Summer Summit. On site this year we were represented by Marc Krückemeier (VP Account Management, Adition & Active Agent) as well as Anna Rossmanith (Team Lead Key Account […]
Tom Peruzzi: 10 hypotheses on the importance of the new data world for the ad tech industry
While the supposed end of 3rd party cookies is getting closer and closer and practically all players in the advertising market are looking for new solutions and alternatives, many industry observers are wondering which further developments and trends will shape the Programmatic Advertising market in the near future. Tom Peruzzi, Virtual Minds CTO and adtech […]
