Beyond Cookies & IDs: How targeting will be rethought in 2026
The departure from third-party cookies is no longer a theoretical debate. It is happening gradually but irreversibly – driven by regulation, technological changes and a significantly increased awareness of data protection. What was long considered a standard practice is increasingly losing its importance. However, this change is by no means a technical downgrade, but rather […]
From data sovereignty to programmatic TV: These trends will drive the industry in 2026
Anyone who wants to remain competitive in 2026 should start identifying the key levers now. Which technologies are really shaping the industry? How are media usage and consumer behaviour changing? Although it is impossible to predict the future with certainty, the first developments are already becoming clear. Industry expert Thomas Peruzzi provides an in-depth outlook […]
With WIIT’s OpenStack for a sovereign cloud infrastructure
Now more than ever, companies are faced with the task of setting up their IT infrastructures in a way that is flexible, scalable and secure. Traditional server landscapes quickly reach their limits, as peak loads, new functions or regulatory requirements often lead to long lead times or high investments. For Virtual Minds, it was clear […]
The 10 most common mistakes in ATV campaigns – and how to avoid them
The combination of linear television with digital precision opens up completely new possibilities for advertisers and agencies in the context of ATV campaigns. However, an ATV campaign can be set up correctly from a technical standpoint – including budget, targeting and target groups – and still not be played out. This is often due to […]
Goodbye Cookie – Hello Future?
What should be a matter of course in brick-and-mortar retail, namely recognising regular customers and providing them with personalised advice, is becoming increasingly challenging in the digital world. While local booksellers can still recognise their customers by sight, digital business models are losing their most important tool with the demise of third-party cookies: cross-user tracking. […]
Cookies, clicks, control: who pays for the free internet?
We scroll, stream and research every day, often without paying for it directly. But what mechanisms make this seemingly free access possible? The internet is interwoven into almost every aspect of our lives – from communication and entertainment to news, shopping and completing important tasks. The growing importance of digital services raises the question of […]
Safety in advertising: from nice-to-have to game changer
Programmatic advertising is synonymous with efficiency and precise targeting. However, where automated processes dominate, risks also increase. Adverts may appear in questionable environments, often alongside fake impressions or fraudulent placements. Such risks not only endanger the advertising budget, but also the brand’s reputation. Therefore, issues such as brand safety and ad fraud are no longer […]
TV advertising, but smarter: How Austrian broadcasters are changing television advertising
Since September 1st, 2024, Austrian TV providers and marketers in the TELETEST consortium (AGTT) – including ATV, IP Österreich, ORF, ORF-Enterprise, Goldbach, ServusTV and ProSiebenSat.1 PULS 4 – have been counting on the Virtual Minds Media Manager. Based on TELETEST 2.0, the leading reach measurement for video in Austria (with data from over 1.1 million […]
How advertising really works: a look behind the scenes of media consumption
Why do we still remember some adverts years later, while others are immediately forgotten? The answer lies not only in the creativity of the adverts themselves, but above all in the context in which we consume media. The Screenforce study ‘Into the Wild’ takes a look behind the scenes of our media behaviour and examines how advertising […]
Linear TV: The unterrated powerhouse of advertising
It is no secret that our viewing habits on the big screen have changed fundamentally in recent years. An ever-increasing range of video platforms and on-demand services has had a lasting impact on the way we consume content. Added to this are factors such as the global pandemic, rapid technological progress and the increasing availability […]
