Digital Advertising 2025: trends, opportunities and the search for new standards
2024 was an exciting and eventful year for the digital advertising industry, not least due to Google’s decision to finally overturn the end of 3rd party cookies after years of postponement, which has triggered far-reaching discussions and will have a lasting impact on the digital advertising ecosystem. Of course, we cannot fully predict what the […]
Innovation in digital advertising: ProSiebenSat.1 PULS4 practice case
Publishers and marketers are increasingly faced with the challenge of marketing their advertising space efficiently and in a yield-optimised manner, which means that data-driven optimisation is becoming more and more important in campaign marketing. Virtual Minds has responded to these developments and developed the Integrated Yield Platform (IYP), a comprehensive solution that enables flexible and […]
Contextual targeting: the cookieless superstar?
Even though Google has once again averted the end of 3rd party cookies after a long back and forth, alternatives are still on the rise. This is not least due to the fact that companies are increasingly moving away from a dependency on the internet giant and increasingly want to rely on more data protection-friendly […]
CTV: The shooting star that won’t fade
A life without television? Hard to imagine, as TV still plays a central role in most people’s everyday lives. In 2023, the average daily TV viewing time in Germany was 182 minutes, as reported by Statista. And although the average viewing time has fallen slightly in recent years, the TV industry has succeeded in changing […]
From the sea of data to personalisation: How AI and machine learning are changing the adtech industry
In the world of digital marketing, programmatic advertising has established itself as one of the most effective methods for maximising advertising impact, particularly thanks to the ability to automatically buy and place ads in real time. However, advertisers are still faced with the challenge of discovering, analysing and optimally using relevant information in the midst […]
No Cookie, No Cry: First-party data for effective advertising strategies
With the planned phasing out of 3rd party cookies, the ongoing development of data protection in the digital space and the ever stricter requirements of the General Data Protection Regulation (GDPR), market players are increasingly faced with the challenge of developing effective solutions that meet the new standards. This paradigm shift also requires strategies and […]
Traditional radio is ready for programmatic advertising
After the Virtual Minds Media Manager was used as an SSP within a programmatic linear radio campaign for the first time in November 2023, the second campaign has now been successfully sent through the airwaves. In the current field test for the Hornbach DIY chain, the Virtual Minds Media Manager also formed the programmatic tech […]
A closer look at the Google Privacy Sandbox
Amid ongoing discussions following Google’s announcement to remove third-party cookies, the company is promoting its Privacy Sandbox as a viable alternative. This initiative aims to address privacy concerns related to unlawful tracking while enabling targeted advertising in Google’s Chrome browser. In the post-cookie era, Google’s Privacy Sandbox aims to introduce standards for ad targeting, measurement […]
This was the IAB Forum d’Alliance Digitale 2023
This year’s IAB Forum d’Alliance Digitale took place in Paris on 30 November 2023 under the patronage of the Minister for Digital Transformation and Telecommunications, Jean-Noël Barrot, and we were there for the first time. Under the overarching motto ‘Convergence – a new definition of digital marketing?’, the event in the heart of the French […]
2024: Trends, opportunities & challenges in the advertising market – an interview with Tom Peruzzi
At a time when technology is advancing rapidly and the way we consume advertising is constantly changing, publishers, advertisers and technology providers are facing increasingly complex challenges. In particular, the integration of artificial intelligence (AI) is having an ever-increasing impact on how companies advertise and how advertising is perceived. At the same time, advertisers are […]
