Admanagerforum Summer Summit 2023 at a glance
In Munich at the end of August, everything was once again under the motto “Demand meets Supply” – because it was time again for the Admanagerforum Summer Summit. On site this year we were represented by Marc Krückemeier (VP Account Management, Adition & Active Agent) as well as Anna Rossmanith (Team Lead Key Account […]
Tom Peruzzi: 10 hypotheses on the importance of the new data world for the ad tech industry
While the supposed end of 3rd party cookies is getting closer and closer and practically all players in the advertising market are looking for new solutions and alternatives, many industry observers are wondering which further developments and trends will shape the Programmatic Advertising market in the near future. Tom Peruzzi, Virtual Minds CTO and adtech […]
Programmatic Radio: First Mover Case
In recent years, the traditional booking processes in radio have hardly changed and programmatic radio was unthinkable. For a long time, therefore, a solution was sought to optimize the processes in the linear audio sector as well and to make them more contemporary. Until now, however, there has been a lack of technology to programmatically […]
Programmatic TV: Effective advertising at the push of a button
In today’s digital age, the media landscape has changed dramatically, and TV advertising is no exception. ProSiebenSat.1 has joined forces with Virtual Minds to address this paradigm shift by introducing what is known as Programmatic TV to the Group’s channels, making it possible to target viewers with personalized content. What is Programmatic TV? Programmatic TV […]
Why linear TV campaigns must change – This was our keynote at Interact 2023
On May 23rd and 24th, the Interact conference took place in Madrid under the central motto “Innovation, Sustainability & Growth”, where we were inspired not only by discussions and talks, but also by numerous presentations on current and upcoming topics in the digital advertising world. Alongside other industry professionals, our CTO Tom Peruzzi was […]
A World without Cookies – “Clean” Tracking through Data Clean Rooms?
The era of third-party cookies as the most popular means of user identification in the digital world is coming to an end. Although a world completely without cookies is not expected until the end of 2024, advertisers and publishers are already facing major changes: Identifying and targeting users is already complicated by browser tracking […]
German Media Prize: Virtual Minds involved in the best regional media strategy
At the end of April, the best advertising campaigns of the past year were honored at the 25th Media Prize in Munich. Among the 120 entries was Masterplan Media’s campaign for Pågen, which won the prize in the “Best Regional Media Strategy” category. Under the campaign title “Gifflar – from Swedish greeting to mass market […]
ADAC campaign without cookies: netID once again demonstrates its potential
One of the biggest issues in the advertising industry is whether digital campaigns can be successful without third-party cookies. In this context, numerous different alternative solutions have been tested by marketers and agencies for some time. A particular question here is whether the correct dosage of the advertising message is also possible across different marketers. […]
Brave New World? Cookieless Targeting
Third-party cookies are facing their final demise in 2024, partly due to growing pressure from regulators, and stricter data protection regulations are already making it increasingly difficult to target users. It should therefore come as no surprise to anyone that there is a lot of movement in the German adtech sector as a result of […]
That was the Programmatic Austria Summit 2023
On Wednesday, February 1st, the time had finally come: high-profile representatives of the Austrian digital economy came together live on LinkedIn at the Programmatic Austria Summit 2023 to discuss the status quo, opportunities and challenges in dealing with the upcoming third-party -Cookies to speak. It started with Michael Stix (CCO, ProSiebenSat1 Puls4) and Tom Peruzzi […]
