Traditional radio is ready for programmatic advertising
After the Virtual Minds Media Manager was used as an SSP within a programmatic linear radio campaign for the first time in November 2023, the second campaign has now been successfully sent through the airwaves. In the current field test for the Hornbach DIY chain, the Virtual Minds Media Manager also formed the programmatic tech […]
A closer look at the Google Privacy Sandbox
Amid ongoing discussions following Google’s announcement to remove third-party cookies, the company is promoting its Privacy Sandbox as a viable alternative. This initiative aims to address privacy concerns related to unlawful tracking while enabling targeted advertising in Google’s Chrome browser. In the post-cookie era, Google’s Privacy Sandbox aims to introduce standards for ad targeting, measurement […]
This was the IAB Forum d’Alliance Digitale 2023
This year’s IAB Forum d’Alliance Digitale took place in Paris on 30 November 2023 under the patronage of the Minister for Digital Transformation and Telecommunications, Jean-Noël Barrot, and we were there for the first time. Under the overarching motto ‘Convergence – a new definition of digital marketing?’, the event in the heart of the French […]
2024: Trends, opportunities & challenges in the advertising market – an interview with Tom Peruzzi
At a time when technology is advancing rapidly and the way we consume advertising is constantly changing, publishers, advertisers and technology providers are facing increasingly complex challenges. In particular, the integration of artificial intelligence (AI) is having an ever-increasing impact on how companies advertise and how advertising is perceived. At the same time, advertisers are […]
Virtual Minds Media Manager is used for the first time in a programmatic radio campaign
The Virtual Minds Media Manager, which is already used by various TV companies for digital and programmatic advertising campaigns on classic, linear TV, has now been used for the first time as an SSP for a programmatic linear radio campaign. Together with the Active Agent DSP, the Virtual Minds Media Manager formed the programmatic tech […]
Admanagerforum Summer Summit 2023 at a glance
In Munich at the end of August, everything was once again under the motto “Demand meets Supply” – because it was time again for the Admanagerforum Summer Summit. On site this year we were represented by Marc Krückemeier (VP Account Management, Adition & Active Agent) as well as Anna Rossmanith (Team Lead Key Account […]
Tom Peruzzi: 10 hypotheses on the importance of the new data world for the ad tech industry
While the supposed end of 3rd party cookies is getting closer and closer and practically all players in the advertising market are looking for new solutions and alternatives, many industry observers are wondering which further developments and trends will shape the Programmatic Advertising market in the near future. Tom Peruzzi, Virtual Minds CTO and adtech […]
Programmatic Radio: First Mover Case
In recent years, the traditional booking processes in radio have hardly changed and programmatic radio was unthinkable. For a long time, therefore, a solution was sought to optimize the processes in the linear audio sector as well and to make them more contemporary. Until now, however, there has been a lack of technology to programmatically […]
Programmatic TV: Effective advertising at the push of a button
In today’s digital age, the media landscape has changed dramatically, and TV advertising is no exception. ProSiebenSat.1 has joined forces with Virtual Minds to address this paradigm shift by introducing what is known as Programmatic TV to the Group’s channels, making it possible to target viewers with personalized content. What is Programmatic TV? Programmatic TV […]
Why linear TV campaigns must change – This was our keynote at Interact 2023
On May 23rd and 24th, the Interact conference took place in Madrid under the central motto “Innovation, Sustainability & Growth”, where we were inspired not only by discussions and talks, but also by numerous presentations on current and upcoming topics in the digital advertising world. Alongside other industry professionals, our CTO Tom Peruzzi was […]
