Virtual Minds strengthens its technology division and hires Sascha Stojakovic as CTO
Freiburg, 19. February 2025: Virtual Minds is further expanding its technology division. To this end, the operator of the leading European full-tech stack for digital advertising has appointed Sascha Stojakovic to its CTO office as of 1. February. Stojakovic, who joins from AI workforce transformation specialist Cobrainer, expands the tech management team previously made up […]
Adtech made in Europe: Ad Alliance all set for programmatic linear TV
Cologne, 10. December 2024 – It’s all systems go for programmatic linear TV (PLTV)! Virtual Minds, the adtech specialist of ProSiebenSat.1 Media SE, and RTL Technology have completed the technical integration of Media Manager into RTL Deutschland’s TV playout system, creating the technical infrastructure for Ad Alliance to make RTL Deutschland’s linear TV reach programmatically […]
Groundbreaking collaboration: RMS Austria, aireal, Virtual Minds and Mediaplus Austria conduct successful programmatic radio test run for C&A
RMS Austria successfully realised a programmatic radio campaign for the fashion company C&A in collaboration with aireal, Virtual Minds and Mediaplus Austria. The advertising blocks were purchased in real time and based on data for FM playout. RMS Austria has once again set a technological milestone with the programmatic delivery of a campaign for the […]
“Adtech made in Europe”: smartclip and Virtual Minds complete first trailblazing technology integration
Hamburg / Freiburg, 27 November 2024 – Virtual Minds, the adtech specialist of ProSiebenSat.1, and smartclip, the adtech development unit of RTL Deutschland, have taken a significant step forward in the #AdTechMadeInEurope initiative with a server-to-server integration of The Adex, Virtual Minds’ data management platform (DMP), with smartclip’s smartx ad server. This integration paves the […]
Virtual Minds enters programmatic stadium and entertainment venue advertising
Freiburg, 16. Oktober 2024. Virtual Minds continues to pursue its programmatic omnichannel strategy. Latest addition to the total programmatic inventory portfolio: Advertising on digital screens in and around stadiums and entertainment venues. To this end, the leading European provider of programmatic advertising has entered into a partnership with Trade4Sports, a marketing specialist for digitalised real-time content […]
Starting signal for emission-reduced programmatic advertising: Virtual Minds optimises its technology portfolio with Carbon Measurement Insights from Cedara
Freiburg (Germany), October 2, 2024. Virtual Minds, operator of the leading European full-stack technology range for the digital advertising market, is launching environmentally friendly, CO2-measured and reduced programmatic advertising. To this end, the programmatic omnichannel advertising specialist has now entered into a partnership with Cedara, the Carbon Intelligence Platform. The company, which specialises in holistic […]
“TV-LOAD”: Austria’s TV industry gives the green light to the digitalisation of classic, linear TV advertising – with Media Manager from Virtual Minds
The working group Arbeitsgemeinschaft TELETEST (AGTT), TV-Insight and Virtual Minds have entered into a strategic partnership for using Media Manager. Teletest 2.0 and Media Manager form the basis for the live optimization of the linear TV commercial breaks, or “TV-LOAD” for short. Freiburg/Vienna/Salzburg, 20 August 2024 – Austria’s broadcasters and TV marketers are implementing the […]
Virtual Minds appoints Hossein Houssaini as Brand Representative for Marketing its “Media Manager” in the UK
Freiburg (Germany), June 12, 2024. Virtual Minds, a leading European provider of technology solutions for digital advertising, continues its expansion in Europe. Previously active mainly in the DACH region (Germany, Austria and Switzerland), the company is now rolling out its latest product innovation, the “Media Manager”, in the UK, following its recent launch in […]
Strengthening international sales: Michael Schöning becomes Vice President Sales at Virtual Minds
Freiburg, February 1st, 2024. Virtual Minds is continuing to push ahead with the international commercialisation of its ad tech portfolio. For this purpose, the leading European provider of programmatic advertising has now entrusted Michael Schöning with the management of its sales team. The experienced technology and marketing expert, who is returning to Virtual Minds […]
Virtual Minds is introducing the Media Manager in France and appoints Michel Juvillier Brand Representative
Freiburg, November 13, 2023. Virtual Minds, the leading European provider of technology solutions for digital advertising, is expanding to France. The company, previously active mainly in the DACH region (Germany, Austria and Switzerland), is now also rolling out its latest product innovation, the Media Manager, on the French market. Virtual Minds has enlisted the […]
