Strengthening international sales: Michael Schöning becomes Vice President Sales at Virtual Minds
Freiburg, February 1st, 2024. Virtual Minds is continuing to push ahead with the international commercialisation of its ad tech portfolio. For this purpose, the leading European provider of programmatic advertising has now entrusted Michael Schöning with the management of its sales team. The experienced technology and marketing expert, who is returning to Virtual Minds […]
Virtual Minds is introducing the Media Manager in France and appoints Michel Juvillier Brand Representative
Freiburg, November 13, 2023. Virtual Minds, the leading European provider of technology solutions for digital advertising, is expanding to France. The company, previously active mainly in the DACH region (Germany, Austria and Switzerland), is now also rolling out its latest product innovation, the Media Manager, on the French market. Virtual Minds has enlisted the […]
Technical changeover successfully completed: Virtual Minds uses IAB TCF 2.2 as the new data protection standard in all adtech platforms
Freiburg, November 9th, 2023. The revised version 2.2 of the IAB Europe’s “Transparency & Consent Framework” (TCF) has been in force since May 16th, 2023 – and Virtual Minds has now successfully converted its entire ad tech stack to the adapted industry framework. The use and processing of data at Active Agent (demand-side platform), […]
Certificate for privacy-compliant programmatic advertising: Virtual Minds is the first adtech provider to receive the “ePrivacy Vendor Compliance Seal”
Freiburg, Germany, July 06, 2023 – Virtual Minds, the leading European technology provider for programmatic advertising, has become the first adtech company to receive the “ePrivacy Vendor Compliance Seal”. The seal of approval, awarded by the Hamburg-based data protection auditing company ePrivacy, confirms the data protection compliance and security of the Yieldlab (supply-side platform […]
Dynamic commercial block optimization in real time on linear TV: Media Manager ignites the next stage in the digitization of classic TV advertising
Fribourg, 24. March 2023. Virtual Minds continues to expand its solution portfolio for the digital advertising marketing of linear TV. The technology pioneer is now offering TV companies the opportunity to use the Media Manager to fully dynamically optimize their commercial blocks on linear TV on a digital basis. This gives broadcasters even more […]
CEWE is a pioneer in programmatic print
Hamburg, 3 November 2022. Print goes programmatic: Together with pryntad, Virtual Minds and Ad Alliance, pilot Hamburg is using digital, data-driven print buying for its client CEWE for the first time. The first mover case is part of the classic annual campaign of the European market leader in photofinishing, whose media budget is managed […]
Targeting International Growth: Virtual Minds Appoints Anna Schenk as Director Growth
Fribourg, October 27, 2022. Virtual Minds continues to drive its growth efforts in Europe. To this end, the leading European technology provider for programmatic advertising has bundled all resources for business scaling in a separate area and filled the newly created position of Director Growth with Anna Schenk on October 15th. Schenk, who was […]
Strengthening growth ambitions: Virtual Minds appoints Sandra Assadi as Director Corporate Development
Freiburg, 14 June 2022: Virtual Minds, the leading European technology provider for programmatic advertising, is accelerating its further strategic corporate development. With effect from 1 May 2022, Sandra Assadi has been appointed to the newly created position of Director Corporate Development. Assadi, who comes from the Seven.One Entertainment Group, will focus on the topics […]
Strengthening technology expertise in the moving image and broadcaster segment: Branislava Vukovic becomes CTO at Yieldlab
Hamburg, May 12, 2022 – Hamburg-based programmatic advertising specialist Yieldlab has a new CTO. Since May 1, Branislava Vukovic has been at the head of the technology team of the ad tech provider, which is part of the Virtual Minds Group, succeeding Benjamin Hanzelmann, who left the company at the turn of the year. […]
(R)Evolution in Programmatic Advertising: New ‘Media Manager’ from Virtual Minds makes classic, linear advertising media programmatically bookable and controllable for the first time
Virtual Minds launches a new platform generation for its media technologies: With its new ‘Media Manager’, Europe’s leading technology provider for programmatic advertising will now offer an innovative media solution that for the first time makes classic, linear advertising media not only bookable but also controllable according to programmatic decision logics. Virtual Minds is […]
