TCF 2.0 on board: Yieldlab and Eat Smarter successfully launch programmatic marketing with the new IAB transparency and consent standard
Hamburg, August 13, 2020. Yieldlab, leading sell-side platform provider from the virtual minds group, and Eat Smarter, publisher and marketer of the online portal of the same name for healthy eating, have successfully entered the programmatic media marketing market with the new TCF 2.0 standard. Version 2.0 of the IAB Europe framework, which will be […]
When the billboard makes the cash register ring: Adsquare and ADITION technologies optimize visitor flows and sales potential for retailers with programmatic digital outdoor advertising
Berlin, July 23, 2020. Adsquare, leading marketplace operator for mobile data, and ADITION technologies, provider of the omnichannel DSP Active Agent, are giving digital out-of-home (DOoH) advertising a new performance boost. With the integration of comprehensive consumer movement data from Adsquare into the programmatic Active Agent booking platform, digital out-of-home advertising (DOoH) can not only […]
Oracle Data Cloud Contextual Intelligence now part of Active Agent DSP’s broad range of targeting solutions
Oracle Data Cloud today announced a new integration with Active Agent, a multichannel demand-side platform (DSP) that will leverage Oracle’s Contextual Intelligence solution. The integration is part of Active Agent’s technology initiative to help meet the increasing demand for identifying the right advertising environments for a brand during the current COVID-19 pandemic. With its contextual […]
Oracle Data Cloud Contextual Intelligence jetzt Teil der breiten Palette an Targeting-Lösungen der Active Agent DSP
Oracle Data Cloud kündigte heute die neue Integration in Active Agent an, eine Multichannel-Demand-Side-Plattform (DSP), die die Contextual-Intelligence-Lösung von Oracle nutzen wird. Die Integration ist Teil der Technologie-Initiative von Active Agent, die dazu beiträgt, die steigende Nachfrage nach Identifizierung der für eine Marke passenden Werbeumfelder während der aktuellen COVID-19-Pandemie zu befriedigen. Mit seiner kontextbezogenen Zielgruppenansprache […]
Yieldlab expands SSP with agency-specific functionalities and wins Publicis Media for “Yieldlab Direct Connect” (YDC)
Yieldlab, the leading sell-side platform provider from the virtual minds group, has repositioned its SSP. With innovative functionalities that make programmatic deal management easier for large agencies in particular, the Hamburg-based ad tech specialist is breaking down traditional programmatic silos and bringing the supply and demand sides closer together within its platform. Yieldlab has […]
BGH ends Germany’s special path – users must actively consent to the use of cookies
Hamburg / Freiburg, 28. Mai 2020. In its ruling today (case no. I 49 7/16), the German Federal Court of Justice (BGH) has decided that publishers must actively consent to the use of cookies (so-called opt-in procedure). In doing so, the BGH is adapting previous German case law to European law and shaking up a […]
LiveRamp integrates the first European SSP with Yieldlab
LiveRamp, the world’s leading data platform based in the US, today announced that Yieldlab is the first European SSP provider to integrate IdentityLinkTM, LiveRamp’s neutral and privacy-compliant identifier. The leading SSP provider in the premium publisher segment and member of the European media technology group virtual minds, is thus expanding its portfolio of technology- […]
Pilotcase von Yieldlab und der European NetID Foundation: Einheitliches ID-Management steigert Umsatz und ETKP in der programmatsichen Wertschöpfungskette
Ausgangspunkt der umfangreichen Analyse war die Frage, wie relevant ein einheitliches ID-Management im programmatischen Marketing ist und welcher nicht zuletzt auch monetäre Mehrwert für Publisher und Vermarkter entsteht, wenn Nutzer endgeräteunabhängig und -übergreifend adressiert werden können. Um den Wertbeitrag hochwertiger Identifier bemessen zu können, wurde zunächst die Yieldlab YRD-Plattform als erste Sell-Side-Plattform (SSP) im Markt […]
Pilot case by Yieldlab and the European NetID Foundation: Standardised ID management increases sales and ETCP in the programmatic value chain
The starting point for the comprehensive analysis was the question of how relevant standardised ID management is in programmatic marketing and what added value, not least in monetary terms, is created for publishers and marketers if users can be addressed independently of and across devices. In order to be able to measure the value contribution […]
‚Du kannst‘: ING and PREX launch first programmatic addressable TV campaign via d-force
Premiere for d-force: ProSiebenSat.1 and Mediengruppe RTL Deutschland have now won their first advertising client for their joint venture together with PREX, the programmatic trading desk of the Serviceplan Group. For ING, the largest direct bank in Germany, PREX is realizing an addressable TV campaign in the two largest German addressable TV portfolios via […]
