Change at the top: Ricarda Jebsen becomes the new CEO of The Adex – Dino Bongartz returns as an investor
Berlin, March 16, 2022 – Change at the top of The Adex: Ricarda Jebsen will take over the position of CEO at the technology specialist for data intelligence, marketplaces and cross-device media solutions on April 1. She succeeds Dino Bongartz, founder and previously CEO of The Adex, who is leaving the company at his […]
Dedicated forum for programmatic marketing in conformity with data protection regulations: Members of IAB Europe TCF Governance Board appoint Virtual Minds CTO Tom Peruzzi as Chairman
Freiburg, 28 September 2021. The members of IAB Europe TCF (Transparency Consent Framework) Governance Board have elected as their Chairman Tom Peruzzi, CTO and Spokesman of the Management Board of Virtual Minds. Since its establishment in summer 2020, Peruzzi has been one of five digital and technology experts from the ranks of adtech service […]
Programmatic print mailings: Deutsche Post and The Adex launch strategic cooperation
Bonn/Berlin, September 21, 2021. Targeted and efficient targeting and activation of consumers is possible in the age of programmatic advertising. Around three quarters of all advertisers already use the option of booking and controlling digital campaigns in a data-based, individualized and automated manner. This allows them to reach users with a high degree of […]
Virtual Minds pushes ahead with portfolio integration
Freiburg, 31 August 2021: The Virtual Minds group is pressing ahead with the one-stop shopping integration of its adtech portfolio. The aim is to be able to react even faster and more flexibly to the diverse technology and setup requirements of the market and the parent company ProSiebenSat.1 in the area of programmatic marketing. […]
UZE Mobility and ADITION technologies make mobile DOoH advertising programmatic
Bremen, May,12 2021. “Drive by” advertising spaces overcome pandemic-related mobility restrictions of target groups for advertising in public spaces Bremen, May 12, 2021 – Mobile digital out-of-home advertising is becoming programmatic: From now on, advertisers in the DACH region can not only book stationary advertising media programmatically for their campaigns in public spaces, but […]
Corona drives data-driven marketing: demand for granular, pointed target group data reflects pandemic-related shifts in consumption
Berlin, April 27, 2021. The coronavirus pandemic and the budget pressure associated with the tense economic situation have significantly increased demand from advertisers for efficient digital marketing campaigns. The trend towards increasingly targeting consumers digitally and consistently based on data, which became apparent at the beginning of the second quarter of 2020 at the latest, […]
Partnership: Adition and Goldbach Austria jointly promote programmatic DOoH in Austria
Düsseldorf/Vienna, 15.12.2020. ADITION technologies, provider of the programmatic omnichannel booking platform Active Agent, and Goldbach Austria, Austria’s leading omniscreen marketer, have entered into a partnership. The subject of the cooperation is the purchase of programmatically available Goldbach DOoH inventory via the Active Agent DSP (demand-side platform). Through the cooperation with Goldbach Austria, ADITION technologies […]
Expansion in Switzerland and the DACH region: The ADEX wins Lohncheck.ch for its data management solution
Berlin, December 7, 2020. The ADEX is continuing its growth trajectory in the coronavirus year 2020. The latest addition to the customer base of the Berlin-based technology specialists for data management, marketplaces and cross-device media solutions is Lohncheck.ch, the largest private salary comparison portal in Switzerland, whose media sales are handled by the associated […]
Media innovation: Active Agent DSP offers cross-marketer contact class management for Connected TV
Düsseldorf, 10.09.2020. ADITION technologies continues to drive innovation in the areas of omnichannel DSP and programmatic video advertising. Advertisers can now use Active Agent DSP for cross-marketer contact class management not only in addressable TV, but also for connected TV. The Active Agent DSP, which is also the dedicated booking platform of programmatic video […]
Virtual Minds appoints Michael Schleusner as Director Marketing
Freiburg, 27 August 2020. virtual minds group has a new man at the top of its marketing department. With effect from 1 August, the ProSiebenSat.1 Group technology holding company has promoted Michael Schleusner to Director Marketing. The former Head of Marketing at virtual minds subsidiary ADITION technologies AG, who will continue to fulfil this […]
