“Programmatic Native”: DEFINE MEDIA and Yieldlab create joint technology offering for publishers for the programmatic marketing of native advertising
DEFINE MEDIA is expanding its programmatic native offering. After establishing a partnership with the demand-side platform provider Active Agent, the pioneer and technology leader in automated content marketing has now also agreed a collaboration with Yieldlab. The company, which like Active Agent is part of the European Adtech Stack of the virtual minds Group, is […]
Return to the top: Michael Schöning becomes Chief Sales Officer at The ADEX
Berlin, January 02, 2018. The ADEX is starting the new year with more staff. Since the beginning of the year, Michael Schöning (46) has held the newly created position of Chief Sales Officer (CSO) at the leading European technology specialist for data management and adverification. In this position, Schöning is responsible for all of […]
