A closer look at the Google Privacy Sandbox
Amid ongoing discussions following Google’s announcement to remove third-party cookies, the company is promoting its Privacy Sandbox as a viable alternative. This initiative aims to address privacy concerns related to unlawful tracking while enabling targeted advertising in Google’s Chrome browser. In the post-cookie era, Google’s Privacy Sandbox aims to introduce standards for ad targeting, measurement […]
Strengthening international sales: Michael Schöning becomes Vice President Sales at Virtual Minds
Freiburg, February 1st, 2024. Virtual Minds is continuing to push ahead with the international commercialisation of its ad tech portfolio. For this purpose, the leading European provider of programmatic advertising has now entrusted Michael Schöning with the management of its sales team. The experienced technology and marketing expert, who is returning to Virtual Minds […]
This was the IAB Forum d’Alliance Digitale 2023
This year’s IAB Forum d’Alliance Digitale took place in Paris on 30 November 2023 under the patronage of the Minister for Digital Transformation and Telecommunications, Jean-Noël Barrot, and we were there for the first time. Under the overarching motto ‘Convergence – a new definition of digital marketing?’, the event in the heart of the French […]
2024: Trends, opportunities & challenges in the advertising market – an interview with Tom Peruzzi
At a time when technology is advancing rapidly and the way we consume advertising is constantly changing, publishers, advertisers and technology providers are facing increasingly complex challenges. In particular, the integration of artificial intelligence (AI) is having an ever-increasing impact on how companies advertise and how advertising is perceived. At the same time, advertisers are […]
Virtual Minds is introducing the Media Manager in France and appoints Michel Juvillier Brand Representative
Freiburg, November 13, 2023. Virtual Minds, the leading European provider of technology solutions for digital advertising, is expanding to France. The company, previously active mainly in the DACH region (Germany, Austria and Switzerland), is now also rolling out its latest product innovation, the Media Manager, on the French market. Virtual Minds has enlisted the […]
Technical changeover successfully completed: Virtual Minds uses IAB TCF 2.2 as the new data protection standard in all adtech platforms
Freiburg, November 9th, 2023. The revised version 2.2 of the IAB Europe’s “Transparency & Consent Framework” (TCF) has been in force since May 16th, 2023 – and Virtual Minds has now successfully converted its entire ad tech stack to the adapted industry framework. The use and processing of data at Active Agent (demand-side platform), […]
Virtual Minds Media Manager is used for the first time in a programmatic radio campaign
The Virtual Minds Media Manager, which is already used by various TV companies for digital and programmatic advertising campaigns on classic, linear TV, has now been used for the first time as an SSP for a programmatic linear radio campaign. Together with the Active Agent DSP, the Virtual Minds Media Manager formed the programmatic tech […]
Admanagerforum Summer Summit 2023 at a glance
In Munich at the end of August, everything was once again under the motto “Demand meets Supply” – because it was time again for the Admanagerforum Summer Summit. On site this year we were represented by Marc Krückemeier (VP Account Management, Adition & Active Agent) as well as Anna Rossmanith (Team Lead Key Account […]
Tom Peruzzi: 10 hypotheses on the importance of the new data world for the ad tech industry
While the supposed end of 3rd party cookies is getting closer and closer and practically all players in the advertising market are looking for new solutions and alternatives, many industry observers are wondering which further developments and trends will shape the Programmatic Advertising market in the near future. Tom Peruzzi, Virtual Minds CTO and adtech […]
Programmatic Radio: First Mover Case
In recent years, the traditional booking processes in radio have hardly changed and programmatic radio was unthinkable. For a long time, therefore, a solution was sought to optimize the processes in the linear audio sector as well and to make them more contemporary. Until now, however, there has been a lack of technology to programmatically […]
