Strengthening technology expertise in the moving image and broadcaster segment: Branislava Vukovic becomes CTO at Yieldlab
Hamburg, May 12, 2022 – Hamburg-based programmatic advertising specialist Yieldlab has a new CTO. Since May 1, Branislava Vukovic has been at the head of the technology team of the ad tech provider, which is part of the Virtual Minds Group, succeeding Benjamin Hanzelmann, who left the company at the turn of the year. […]
Virtual Minds @Favoloso – d3con 2022
On April 26th the time had finally come. After a 2-year break, our traditional pre-event for d3con could finally take place again. After such a long time, a meeting with direct looks in the eyes, spontaneous conversations and a real toast. In the usual relaxed atmosphere at our favorite Italian restaurant in Hamburg, Favoloso. Special […]
(R)Evolution in Programmatic Advertising: New ‘Media Manager’ from Virtual Minds makes classic, linear advertising media programmatically bookable and controllable for the first time
Virtual Minds launches a new platform generation for its media technologies: With its new ‘Media Manager’, Europe’s leading technology provider for programmatic advertising will now offer an innovative media solution that for the first time makes classic, linear advertising media not only bookable but also controllable according to programmatic decision logics. Virtual Minds is […]
Change at the top: Ricarda Jebsen becomes the new CEO of The Adex – Dino Bongartz returns as an investor
Berlin, March 16, 2022 – Change at the top of The Adex: Ricarda Jebsen will take over the position of CEO at the technology specialist for data intelligence, marketplaces and cross-device media solutions on April 1. She succeeds Dino Bongartz, founder and previously CEO of The Adex, who is leaving the company at his […]
A look back at the Data Privacy Highlight 2022: The Heroes of Data Privacy
The Heroes of Data Privacy 2022 conference took place on March 4, 2022. On this day there were valuable insights and discussions on the topic of data privacy from numerous industry experts (more than 16 speakers) in a virtual event lasting almost 5 hours with participants from 31 countries. The event partners in addition to […]
This was the Programmatic Austria Big Screen Summit 2022
ProSiebenSat.1 ProSiebenSat.1 PULS 4 and Virtual Minds hosted the first big Programmatic Austria Big Screen Summit on LinkedIn on Thursday, February 17, 2022: Industry leaders from the publisher, advertiser and agency sectors were there to discuss the status quo and the future of big screen advertising in the Austrian market. The LinkedIn event was hosted […]
That was the Virtual Minds Identity Summit 2021
On Tuesday, October 5th, 2021 we invited people to the Virtual Minds Identity Summit 2021. In this top-class panel, well-known publishers and agencies as well as solution providers discussed the future of the addressability of online advertising. The full panel can be viewed again on-demand here. The panelists were … Tom Peruzzi, CTO & Speaker […]
Dedicated forum for programmatic marketing in conformity with data protection regulations: Members of IAB Europe TCF Governance Board appoint Virtual Minds CTO Tom Peruzzi as Chairman
Freiburg, 28 September 2021. The members of IAB Europe TCF (Transparency Consent Framework) Governance Board have elected as their Chairman Tom Peruzzi, CTO and Spokesman of the Management Board of Virtual Minds. Since its establishment in summer 2020, Peruzzi has been one of five digital and technology experts from the ranks of adtech service […]
Programmatic print mailings: Deutsche Post and The Adex launch strategic cooperation
Bonn/Berlin, September 21, 2021. Targeted and efficient targeting and activation of consumers is possible in the age of programmatic advertising. Around three quarters of all advertisers already use the option of booking and controlling digital campaigns in a data-based, individualized and automated manner. This allows them to reach users with a high degree of […]
Virtual Minds pushes ahead with portfolio integration
Freiburg, 31 August 2021: The Virtual Minds group is pressing ahead with the one-stop shopping integration of its adtech portfolio. The aim is to be able to react even faster and more flexibly to the diverse technology and setup requirements of the market and the parent company ProSiebenSat.1 in the area of programmatic marketing. […]
