UZE Mobility and ADITION technologies make mobile DOoH advertising programmatic
Bremen, May,12 2021. “Drive by” advertising spaces overcome pandemic-related mobility restrictions of target groups for advertising in public spaces Bremen, May 12, 2021 – Mobile digital out-of-home advertising is becoming programmatic: From now on, advertisers in the DACH region can not only book stationary advertising media programmatically for their campaigns in public spaces, but […]
Corona drives data-driven marketing: demand for granular, pointed target group data reflects pandemic-related shifts in consumption
Berlin, April 27, 2021. The coronavirus pandemic and the budget pressure associated with the tense economic situation have significantly increased demand from advertisers for efficient digital marketing campaigns. The trend towards increasingly targeting consumers digitally and consistently based on data, which became apparent at the beginning of the second quarter of 2020 at the latest, […]
Partnership: Adition and Goldbach Austria jointly promote programmatic DOoH in Austria
Düsseldorf/Vienna, 15.12.2020. ADITION technologies, provider of the programmatic omnichannel booking platform Active Agent, and Goldbach Austria, Austria’s leading omniscreen marketer, have entered into a partnership. The subject of the cooperation is the purchase of programmatically available Goldbach DOoH inventory via the Active Agent DSP (demand-side platform). Through the cooperation with Goldbach Austria, ADITION technologies […]
Expansion in Switzerland and the DACH region: The ADEX wins Lohncheck.ch for its data management solution
Berlin, December 7, 2020. The ADEX is continuing its growth trajectory in the coronavirus year 2020. The latest addition to the customer base of the Berlin-based technology specialists for data management, marketplaces and cross-device media solutions is Lohncheck.ch, the largest private salary comparison portal in Switzerland, whose media sales are handled by the associated […]
Media innovation: Active Agent DSP offers cross-marketer contact class management for Connected TV
Düsseldorf, 10.09.2020. ADITION technologies continues to drive innovation in the areas of omnichannel DSP and programmatic video advertising. Advertisers can now use Active Agent DSP for cross-marketer contact class management not only in addressable TV, but also for connected TV. The Active Agent DSP, which is also the dedicated booking platform of programmatic video […]
Virtual Minds appoints Michael Schleusner as Director Marketing
Freiburg, 27 August 2020. virtual minds group has a new man at the top of its marketing department. With effect from 1 August, the ProSiebenSat.1 Group technology holding company has promoted Michael Schleusner to Director Marketing. The former Head of Marketing at virtual minds subsidiary ADITION technologies AG, who will continue to fulfil this […]
TCF 2.0 on board: Yieldlab and Eat Smarter successfully launch programmatic marketing with the new IAB transparency and consent standard
Hamburg, August 13, 2020. Yieldlab, leading sell-side platform provider from the virtual minds group, and Eat Smarter, publisher and marketer of the online portal of the same name for healthy eating, have successfully entered the programmatic media marketing market with the new TCF 2.0 standard. Version 2.0 of the IAB Europe framework, which will be […]
When the billboard makes the cash register ring: Adsquare and ADITION technologies optimize visitor flows and sales potential for retailers with programmatic digital outdoor advertising
Berlin, July 23, 2020. Adsquare, leading marketplace operator for mobile data, and ADITION technologies, provider of the omnichannel DSP Active Agent, are giving digital out-of-home (DOoH) advertising a new performance boost. With the integration of comprehensive consumer movement data from Adsquare into the programmatic Active Agent booking platform, digital out-of-home advertising (DOoH) can not only […]
Oracle Data Cloud Contextual Intelligence jetzt Teil der breiten Palette an Targeting-Lösungen der Active Agent DSP
Oracle Data Cloud kündigte heute die neue Integration in Active Agent an, eine Multichannel-Demand-Side-Plattform (DSP), die die Contextual-Intelligence-Lösung von Oracle nutzen wird. Die Integration ist Teil der Technologie-Initiative von Active Agent, die dazu beiträgt, die steigende Nachfrage nach Identifizierung der für eine Marke passenden Werbeumfelder während der aktuellen COVID-19-Pandemie zu befriedigen. Mit seiner kontextbezogenen Zielgruppenansprache […]
Oracle Data Cloud Contextual Intelligence now part of Active Agent DSP’s broad range of targeting solutions
Oracle Data Cloud today announced a new integration with Active Agent, a multichannel demand-side platform (DSP) that will leverage Oracle’s Contextual Intelligence solution. The integration is part of Active Agent’s technology initiative to help meet the increasing demand for identifying the right advertising environments for a brand during the current COVID-19 pandemic. With its contextual […]
