New addition to the Management Board of the leading European adtech provider: Nils Roehrig becomes Chief Product Officer of virtual minds
Freiburg, January 14th, 2019. virtual minds AG is starting the new year with a new member of the Management Board. On January 1, Nils Röhrig joined the top management of the Freiburg-based technology holding company as Chief Product Officer (CPO). With the appointment of Nils Röhrig, who will be responsible for product strategy and […]
Addressable TV cross-device targeting goes programmatic: Adtech companies of the virtual minds group implement all-screens advertising campaign programmatically for the first time
Freiburg, December 4, 2018 – In basketball, the “dunk” is considered the fine art of throwing the ball – in digital campaigns, cross-device targeting is the pinnacle of campaign control. Active Agent (DSP), ADITION technologies (Adserver), The ADEX (DMP) and Yieldlab (SSP) are now taking cross-device targeting to a new technical level: for the […]
Integral Ad Science and Active Agent announce collaboration
Hamburg/Berlin, 12 November 2018 – The world’s largest independent verification provider Integral Ad Science (IAS) and Active Agent, the multichannel demand-side platform (DSP) provider of technology holding Virtual Minds, are now working together. IAS develops solutions for the verification and optimisation of digital advertising and is now integrating its services into Active Agent’s DSP. In […]
Active Agent, tisoomi and Yieldlab make adblocker traffic programmatically bookable
Tisoomi is expanding its technological collaboration with the adtech companies of the virtual minds group. Following the development of a joint technical solution for campaign optimisation of adblocker traffic with ADITION technologies, Active Agent, tisoomi and Yieldlab are now making adblock traffic programmatically bookable. Adblocker traffic is valuable and is now one of the best-performing […]
Handover on the Management Board: Bernd Hoffmann becomes the new CEO of virtual minds – Andreas Kleiser joins the Supervisory Board
Freiburg, August 30, 2018. Change at the top of virtual minds AG: After 18 years in the company’s management, Andreas Kleiser, founder and former CEO of virtual minds AG, is handing over his Management Board mandate to Bernd Hoffmann with effect from January 1, 2019 and moving to the Supervisory Board of the Freiburg-based […]
“Programmatic Native”: DEFINE MEDIA and Yieldlab create joint technology offering for publishers for the programmatic marketing of native advertising
DEFINE MEDIA is expanding its programmatic native offering. After establishing a partnership with the demand-side platform provider Active Agent, the pioneer and technology leader in automated content marketing has now also agreed a collaboration with Yieldlab. The company, which like Active Agent is part of the European Adtech Stack of the virtual minds Group, is […]
„Programmatic Native“: DEFINE MEDIA und Yieldlab schaffen gemeinsames Technologieangebot für Publisher zur programmatischen Vermarktung von Native Advertising
DEFINE MEDIA weitet sein „Programmatic Native“-Angebot aus. Nach Etablierung einer Partnerschaft mit dem Demand-Side-Plattform-Anbieter Active Agent hat der Pionier und Technologieführer im automatisierten Content Marketing jetzt auch eine Zusammenarbeit mit Yieldlab vereinbart. Das wie Active Agent zum European Adtech Stack der virtual minds Gruppe gehörende Unternehmen ist die führende Supply-Side-Plattform (SSP) und Lösung für Private […]
Return to the top: Michael Schöning becomes Chief Sales Officer at The ADEX
Berlin, January 02, 2018. The ADEX is starting the new year with more staff. Since the beginning of the year, Michael Schöning (46) has held the newly created position of Chief Sales Officer (CSO) at the leading European technology specialist for data management and adverification. In this position, Schöning is responsible for all of […]
