Yieldlab expands SSP with agency-specific functionalities and wins Publicis Media for “Yieldlab Direct Connect” (YDC)
Yieldlab, the leading sell-side platform provider from the virtual minds group, has repositioned its SSP. With innovative functionalities that make programmatic deal management easier for large agencies in particular, the Hamburg-based ad tech specialist is breaking down traditional programmatic silos and bringing the supply and demand sides closer together within its platform. Yieldlab has […]
BGH ends Germany’s special path – users must actively consent to the use of cookies
Hamburg / Freiburg, 28. Mai 2020. In its ruling today (case no. I 49 7/16), the German Federal Court of Justice (BGH) has decided that publishers must actively consent to the use of cookies (so-called opt-in procedure). In doing so, the BGH is adapting previous German case law to European law and shaking up a […]
LiveRamp integrates the first European SSP with Yieldlab
LiveRamp, the world’s leading data platform based in the US, today announced that Yieldlab is the first European SSP provider to integrate IdentityLinkTM, LiveRamp’s neutral and privacy-compliant identifier. The leading SSP provider in the premium publisher segment and member of the European media technology group virtual minds, is thus expanding its portfolio of technology- […]
Pilot case by Yieldlab and the European NetID Foundation: Standardised ID management increases sales and ETCP in the programmatic value chain
The starting point for the comprehensive analysis was the question of how relevant standardised ID management is in programmatic marketing and what added value, not least in monetary terms, is created for publishers and marketers if users can be addressed independently of and across devices. In order to be able to measure the value contribution […]
Pilotcase von Yieldlab und der European NetID Foundation: Einheitliches ID-Management steigert Umsatz und ETKP in der programmatsichen Wertschöpfungskette
Ausgangspunkt der umfangreichen Analyse war die Frage, wie relevant ein einheitliches ID-Management im programmatischen Marketing ist und welcher nicht zuletzt auch monetäre Mehrwert für Publisher und Vermarkter entsteht, wenn Nutzer endgeräteunabhängig und -übergreifend adressiert werden können. Um den Wertbeitrag hochwertiger Identifier bemessen zu können, wurde zunächst die Yieldlab YRD-Plattform als erste Sell-Side-Plattform (SSP) im Markt […]
‚Du kannst‘: ING and PREX launch first programmatic addressable TV campaign via d-force
Premiere for d-force: ProSiebenSat.1 and Mediengruppe RTL Deutschland have now won their first advertising client for their joint venture together with PREX, the programmatic trading desk of the Serviceplan Group. For ING, the largest direct bank in Germany, PREX is realizing an addressable TV campaign in the two largest German addressable TV portfolios via […]
dfv Mediengruppe setzt auf „Adtech made in Germany“ und macht ADITION zu ihrer Mediatechnologie-Plattform
Düsseldorf, 9 July 2019: ADITION technologies is further expanding its circle of publisher customers. Since May 2019, dfv Mediengruppe has also been relying on the adtech suite from the Düsseldorf-based media technology specialists, which are part of the Virtual Minds group. The Frankfurt-based media company, which specialises in B2B communication, is one of the largest […]
Focus on real-time targeting: Active Agent and adsquare expand partnership
Berlin, February 19, 2019. adsquare and Active Agent are expanding their partnership. The aim is to provide advertisers and their agencies with real-time targeting based on adsquare’s extensive target group and geodata. Active Agent, the omnichannel demand-side platform (DSP) from the virtual minds Group, the leading European full-stack provider, is part of an advertising solution […]
The Adex expands management team with Manuel Meiborg
Berlin, 29 January 2019: The ADEX has expanded its top management team. Since 1 January, founder and CEO Dino Bongartz has been joined by Manuel Meiborg on the management board of the European technology specialist for data management, marketplaces and verification. Meiborg, who has moved from the Freiburg-based sister company Active Agent to the Spree, […]
