Cookieless Future: ID5 increases campaign reach
Around 40 percent of online traffic is already unaddressable today due to the restrictions of third-party cookies in browsers such as Firefox, Safari and Edge. When Google Chrome follows suit in 2023, this figure will increase significantly. To overcome this upcoming challenge, we are working together with Ströer and Ströer’s joint venture OS Data […]
The future of cinema is now – Programmatic Cinema
After DOOH, CTV and many other innovations, we are now taking the next step in programmatic advertising: in close cooperation with Weischer.Cinema, the leading cinema advertising marketer, we are revolutionizing cinema advertising: programmatically bookable cinema advertising will be possible from 1 July 2022. With this world premiere, moviegoers can be reached via programmatically controlled […]
This was the Admanagerforum „AdOps Forum Demand“ 2022
On June 2, 2022, the ad manager forum “AdOps Forum Demand” took place in Hamburg’s Altona district. Ad managers from well-known agencies and marketers took the opportunity to exchange ideas and network at exciting workshops and sessions on the topics of ad operations, programmatic, ad management and ad technology. In addition to TCF 2.0 […]
Virtual Minds @Favoloso – d3con 2022
On April 26th the time had finally come. After a 2-year break, our traditional pre-event for d3con could finally take place again. After such a long time, a meeting with direct looks in the eyes, spontaneous conversations and a real toast. In the usual relaxed atmosphere at our favorite Italian restaurant in Hamburg, Favoloso. Special […]
A look back at the Data Privacy Highlight 2022: The Heroes of Data Privacy
The Heroes of Data Privacy 2022 conference took place on March 4, 2022. On this day there were valuable insights and discussions on the topic of data privacy from numerous industry experts (more than 16 speakers) in a virtual event lasting almost 5 hours with participants from 31 countries. The event partners in addition to […]
This was the Programmatic Austria Big Screen Summit 2022
ProSiebenSat.1 ProSiebenSat.1 PULS 4 and Virtual Minds hosted the first big Programmatic Austria Big Screen Summit on LinkedIn on Thursday, February 17, 2022: Industry leaders from the publisher, advertiser and agency sectors were there to discuss the status quo and the future of big screen advertising in the Austrian market. The LinkedIn event was hosted […]
That was the Virtual Minds Identity Summit 2021
On Tuesday, October 5th, 2021 we invited people to the Virtual Minds Identity Summit 2021. In this top-class panel, well-known publishers and agencies as well as solution providers discussed the future of the addressability of online advertising. The full panel can be viewed again on-demand here. The panelists were … Tom Peruzzi, CTO & Speaker […]
