Brave New World? Cookieless Targeting
Third-party cookies are facing their final demise in 2024, partly due to growing pressure from regulators, and stricter data protection regulations are already making it increasingly difficult to target users. It should therefore come as no surprise to anyone that there is a lot of movement in the German adtech sector as a result of […]
That was the Programmatic Austria Summit 2023
On Wednesday, February 1st, the time had finally come: high-profile representatives of the Austrian digital economy came together live on LinkedIn at the Programmatic Austria Summit 2023 to discuss the status quo, opportunities and challenges in dealing with the upcoming third-party -Cookies to speak. It started with Michael Stix (CCO, ProSiebenSat1 Puls4) and Tom Peruzzi […]
World’s first programmatically booked newspaper campaign
The market for programmatic advertising continues to grow: following the global innovation of Cinema, the traditional print medium has also been connected to the corresponding ecosystem since this year, which has now seen the world’s first programmatic booking of advertisements in a daily newspaper. For its client KIA Germany, the agency Breitengrad from Essen […]
No tears at the end of the third-party cookie
The inevitable death of the cookie is a topic that has long been hotly debated in the advertising industry and adtech scene. Although the efficiency of third-party cookies is diminishing due to ad blockers and the like, many fear that they will not be able to collect any meaningful user data in the near future. […]
That was the Admanagerforum Summer Summit 2022
The Admanagerforum Summer Summit took place in Munich on August 25, 2022 under the title “Demand meets Supply”. Lisa Hamid (Consultant Platform Solutions, Yieldlab) and Marc Krückemeier (VP Account Management, Adition & Active Agent) from Virtual Minds as well as our valued d-force colleague Marlene Beck (Sr. Technical Solutions Consulting) were on site. Previous Next […]
Classic poster advertising can now be booked programmatically
Digital outdoor advertising (DOOH) has been programmatically bookable for a long time, with us as a pioneer in this area. Since summer 2022, we have also been providing programmatic access to cinema advertising together with Weischer.Cinema. Shortly afterwards, in collaboration with pryntAd, we created the opportunity to supplement campaigns with programmatic bookings in regional and […]
Webinar-Recap “New Channels on the Block – PTV, Cinema & Print”
On August 23rd, our CSO Stefan B. Müller welcomed real makers and experts in the area of programmatic channels. Anela Causevic from d-force as well as Anja Visscher, co-founder pryntAd and Jan Fleck from Weischer.Cinema were there. Together we presented the participants of the live webinar in detail with the functionality, reach and possibilities […]
Cookieless Future: ID5 increases campaign reach
Around 40 percent of online traffic is already unaddressable today due to the restrictions of third-party cookies in browsers such as Firefox, Safari and Edge. When Google Chrome follows suit in 2023, this figure will increase significantly. To overcome this upcoming challenge, we are working together with Ströer and Ströer’s joint venture OS Data […]
The future of cinema is now – Programmatic Cinema
After DOOH, CTV and many other innovations, we are now taking the next step in programmatic advertising: in close cooperation with Weischer.Cinema, the leading cinema advertising marketer, we are revolutionizing cinema advertising: programmatically bookable cinema advertising will be possible from 1 July 2022. With this world premiere, moviegoers can be reached via programmatically controlled […]
This was the Admanagerforum „AdOps Forum Demand“ 2022
On June 2, 2022, the ad manager forum “AdOps Forum Demand” took place in Hamburg’s Altona district. Ad managers from well-known agencies and marketers took the opportunity to exchange ideas and network at exciting workshops and sessions on the topics of ad operations, programmatic, ad management and ad technology. In addition to TCF 2.0 […]
