Why linear TV campaigns must change – This was our keynote at Interact 2023
On May 23rd and 24th, the Interact conference took place in Madrid under the central motto “Innovation, Sustainability & Growth”, where we were inspired not only by discussions and talks, but also by numerous presentations on current and upcoming topics in the digital advertising world. Alongside other industry professionals, our CTO Tom Peruzzi was […]
A World without Cookies – “Clean” Tracking through Data Clean Rooms?
The era of third-party cookies as the most popular means of user identification in the digital world is coming to an end. Although a world completely without cookies is not expected until the end of 2024, advertisers and publishers are already facing major changes: Identifying and targeting users is already complicated by browser tracking […]
German Media Prize: Virtual Minds involved in the best regional media strategy
At the end of April, the best advertising campaigns of the past year were honored at the 25th Media Prize in Munich. Among the 120 entries was Masterplan Media’s campaign for Pågen, which won the prize in the “Best Regional Media Strategy” category. Under the campaign title “Gifflar – from Swedish greeting to mass market […]
ADAC campaign without cookies: netID once again demonstrates its potential
One of the biggest issues in the advertising industry is whether digital campaigns can be successful without third-party cookies. In this context, numerous different alternative solutions have been tested by marketers and agencies for some time. A particular question here is whether the correct dosage of the advertising message is also possible across different marketers. […]
Brave New World? Cookieless Targeting
Third-party cookies are facing their final demise in 2024, partly due to growing pressure from regulators, and stricter data protection regulations are already making it increasingly difficult to target users. It should therefore come as no surprise to anyone that there is a lot of movement in the German adtech sector as a result of […]
That was the Programmatic Austria Summit 2023
On Wednesday, February 1st, the time had finally come: high-profile representatives of the Austrian digital economy came together live on LinkedIn at the Programmatic Austria Summit 2023 to discuss the status quo, opportunities and challenges in dealing with the upcoming third-party -Cookies to speak. It started with Michael Stix (CCO, ProSiebenSat1 Puls4) and Tom Peruzzi […]
World’s first programmatically booked newspaper campaign
The market for programmatic advertising continues to grow: following the global innovation of Cinema, the traditional print medium has also been connected to the corresponding ecosystem since this year, which has now seen the world’s first programmatic booking of advertisements in a daily newspaper. For its client KIA Germany, the agency Breitengrad from Essen […]
No tears at the end of the third-party cookie
The inevitable death of the cookie is a topic that has long been hotly debated in the advertising industry and adtech scene. Although the efficiency of third-party cookies is diminishing due to ad blockers and the like, many fear that they will not be able to collect any meaningful user data in the near future. […]
That was the Admanagerforum Summer Summit 2022
The Admanagerforum Summer Summit took place in Munich on August 25, 2022 under the title “Demand meets Supply”. Lisa Hamid (Consultant Platform Solutions, Yieldlab) and Marc Krückemeier (VP Account Management, Adition & Active Agent) from Virtual Minds as well as our valued d-force colleague Marlene Beck (Sr. Technical Solutions Consulting) were on site. Previous Next […]
Classic poster advertising can now be booked programmatically
Digital outdoor advertising (DOOH) has been programmatically bookable for a long time, with us as a pioneer in this area. Since summer 2022, we have also been providing programmatic access to cinema advertising together with Weischer.Cinema. Shortly afterwards, in collaboration with pryntAd, we created the opportunity to supplement campaigns with programmatic bookings in regional and […]
