No tears at the end of the third-party cookie
The inevitable death of the cookie is a topic that has long been hotly debated in the advertising industry and adtech scene. Although the efficiency of third-party cookies is diminishing due to ad blockers and the like, many fear that they will not be able to collect any meaningful user data in the near future. […]
That was the Admanagerforum Summer Summit 2022
The Admanagerforum Summer Summit took place in Munich on August 25, 2022 under the title “Demand meets Supply”. Lisa Hamid (Consultant Platform Solutions, Yieldlab) and Marc Krückemeier (VP Account Management, Adition & Active Agent) from Virtual Minds as well as our valued d-force colleague Marlene Beck (Sr. Technical Solutions Consulting) were on site. Previous Next […]
Classic poster advertising can now be booked programmatically
Digital outdoor advertising (DOOH) has been programmatically bookable for a long time, with us as a pioneer in this area. Since summer 2022, we have also been providing programmatic access to cinema advertising together with Weischer.Cinema. Shortly afterwards, in collaboration with pryntAd, we created the opportunity to supplement campaigns with programmatic bookings in regional and […]
Webinar-Recap “New Channels on the Block – PTV, Cinema & Print”
On August 23rd, our CSO Stefan B. Müller welcomed real makers and experts in the area of programmatic channels. Anela Causevic from d-force as well as Anja Visscher, co-founder pryntAd and Jan Fleck from Weischer.Cinema were there. Together we presented the participants of the live webinar in detail with the functionality, reach and possibilities […]
This was the Admanagerforum „AdOps Forum Demand“ 2022
On June 2, 2022, the ad manager forum “AdOps Forum Demand” took place in Hamburg’s Altona district. Ad managers from well-known agencies and marketers took the opportunity to exchange ideas and network at exciting workshops and sessions on the topics of ad operations, programmatic, ad management and ad technology. In addition to TCF 2.0 […]
This was the Programmatic Austria Big Screen Summit 2022
ProSiebenSat.1 ProSiebenSat.1 PULS 4 and Virtual Minds hosted the first big Programmatic Austria Big Screen Summit on LinkedIn on Thursday, February 17, 2022: Industry leaders from the publisher, advertiser and agency sectors were there to discuss the status quo and the future of big screen advertising in the Austrian market. The LinkedIn event was hosted […]
That was the Virtual Minds Identity Summit 2021
On Tuesday, October 5th, 2021 we invited people to the Virtual Minds Identity Summit 2021. In this top-class panel, well-known publishers and agencies as well as solution providers discussed the future of the addressability of online advertising. The full panel can be viewed again on-demand here. The panelists were … Tom Peruzzi, CTO & Speaker […]
